Sunday 24 June 2007

Business.com , U$300 million and Up , in auction-again , easy4IPO

1 response
http://frankschilling.typepad.com/my_weblog/2007/06/businesscom-300.html

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June 22, 2007
Business.com, $300 million and Up
http://investing.reuters.co.uk/news/articleinvesting.aspx?type=mergersNews&storyID=2007-06-22T160302Z_01_N22479402_RTRIDST_0_BUSINESS-COM-SALE-UPDATE-1.XML

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Paul Sloan reflects on this potential deal here:
http://blogs.business2.com/sloan/2007/06/businesscom-for.html
Posted at 12:37 PM in Domain Names (Domains)

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Comments

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As I recall,
the old (pre-crash) Great Domains used to run an advert. that said:
"Is your next billion-dollar IPO amongst this list..?" (of Dot-com names).
I've long thought that the killer concept for top-end domains was IPO.
IPO changes all valuations spectacularly.
As a hypothetical, consider anexisting corporation that could presently go IPO for $5bill.
(smallish by today's standards),
but could make $10bill if it had a top-end flagship name with a quality built-in consumer-recognition presence.
What price would Business.com be worth to that type of IPO ?
I suspect that 400Mill. (cash+stock ?) would be considered a cheap deal.

All speculation for the future, but one thing's certain, domainers may be aheadof the loop on domains, but we're babes in the wood in the IPO commercial jungle.

***FS*** True sir.. but that stuff can be learned.. Learning when names drop and how to get them was incredibly difficult.. Subsequent challenges seem less like Everest and more like speedbumps

Posted by: Lachlan June 24, 2007 at 03:26 AM

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when people in countries where $10 a day is a living can create the \\\\same\\\\\ sites I can, how can we compete?

0 response
http://frankschilling.typepad.com/my_weblog/2007/05/john_reese_the_.html
John Reese - The Rebirth of Marketing
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May 03, 2007
John Reese - The Rebirth of Marketing
[[[[[[[[[ 'the edittor notes : :::::
John Reese 's the owner of income.com , a handsome veteran in domainin'
]]]]]]]]]

Edwin Sherman sends this link to a lengthy article by John Reese.. John gave the keynote at the recent TRAFFIC Las Vegas. The article is filled with gems including:
p.11-15 John's theory (likely correct) that in the future, global hyper-competition in affiliate marketing will drive margins in SEO/SEM threadbare... Quote: "When your cost of living is US$250/mo you don't have to make much of a profit online to have a good lifestyle."

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John's report is excellent, well worth the time investment to read it. He covers a nagging and growing thought that's been in the back of my mind since day 1 -
when people in countries where $10 a day is a living can create
the same content and
the same sites I can,
how can one make a [[>>]]long[[<<]] term living on the internet?
how can we compete?

The obvious answer of course is domains.
They will need an address,
They will need a place for people to reach them, and 'stockguy981.com' just isn't going to cut it. They might live in a country where $10 a day is a nice living, but if they're looking for a global reach then their ccTLD isn't the answer. It's right back to trusty old .COM.

Posted by: DP May 03, 2007 at 07:49 PM

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domain 's A 4ever Asset + N'o'[Not] Expense

0 response
http://frankschilling.typepad.com/my_weblog/2007/06/a_thousand_doma.html#comments
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June 20, 2007
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taking a full page ad in that industry's leading trade magazine for
$10,000-$15,000,
[[[[[[[[[ this kind o[of'] expense is just too [much] goo' .........
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[[[[[[[[[ 'the edittor's notes : :::::
----------------------------------------------------------------

in contrast ,
any domain 's a asset , the property ,
even ye may have spent 10s of 1.000s[1,000s] 2[to] buy it ,
even ye may have thought ye have bought it too dear ....
but ,
o my dear , n'o[no] tear ,;--^),
n'o[no] matter what ever ,
your 10s of 1.000s[1,000s] do bring u back an asset , the dn the property ,
which can b[be] resold later dearer[i.e.-@-a-premium]
@ auctions 4[for] ..... liquiddation e.t.c. ;--^), [[God-bless]] ,
just like my dear Sir Marc Ostrovsky bought Business.com
@ USD__100.000[100,000] year 1997 , year 1999 he resold it
@ USD 7.500.000 ,
there4 ,
your 10s of 1.000s[1,000s] 'r something o'[of] a investment//investing
----------------------------------------------------------------

whether-Business.com-or-any-other-dn-can-b-classified-as-the-realestate
's an other question or even straightly out of question ,
the fact o'[of] that-Business.com[[+e.t.c.]]-was-fruitsfully-resold does qualify
Business.com[[+e.t.c.]] being a kind o'[of] asset , the resellable asset
----------------------------------------------------------------
+
an other doMain factor making the domain qualifying itself as an asset
: :
some domains particularrly those great domains ____do_____ have been
returning the recurrent return$ daily or even hourly 4ever4eer ,
via
pay-per-click or
pay-per-visit or domain-leasing or affiliates-programs e.t.c. ,
pay-per-click alone 's[has] made many professionnal domainers 2[to] become
U$$$$$$$$$millionaires , sooner or later there must//may b[be]
U$$$$$$$$$billionaires o'[of] domaining , just domaining
----------------------------------------------------------------

in contrast ,
all-what-ye-have-given-out-4[for]-expenses-on-ad[!!!!e.t.c.!!!!!]]
all 'd simply have been given out n[and] gone in the air
i.e.
with out returning back or
with out any ~``parting-gift''~;--^),
----------------------------------------------------------------

the following-mentionned story illustrates the examples of my points
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http://frankschilling.typepad.com/my_weblog/2007/06/a_thousand_doma.html#comments
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June 20, 2007 A Million Domain Name Stories in this Naked City
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taking a full page ad in that industry's leading trade magazine for $10,000-$15,000,
for one insertion,
for [[[[[[[[[only]]]]]]]]]one month's issue,
without any guarantee of "real readership" through circulation and
without a parting-gift.
Think about those things next time you say generic secondary market domain names are expensive.
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B-Factor and Domain

0 response
[[[[[[[[[ 'the edittor explains as the spelling correcting dictionnary : :::::
i think
my dear Sir Frank Schilling may have misspelled ,
"je nai se quoi" seems2make n'o[no] sense , as witnessable @ google , may b[be] : :
"je ne sais quoi" that right spelling ,
http://www.thefreedictionary.com/je+ne+sais+quoi
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B-Factor "je nai se quoi" and Domain Names
http://frankschilling.typepad.com/my_weblog/2007/05/bfactor_je_nai_.html
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May 06, 2007
B-Factor "je nai se quoi" and Domain Names

http://www.marketwatch.com/news/story/wsj-worth-more-future-profits/story.aspx?guid=%7BD4BA89F9-B9CA-4526-9AA0-B0783323715B%7D
Quote:
"Rupert would even acknowledge that some part of his interest in the WSJ goes beyond economics,"... The value of companies should in theory be equal to the total worth of their future cash flows, Buffett explained. But some businesses, such as sports clubs, movie studios and important national newspapers, have an extra value Buffett called the "B factor." .. The B factor at Dow Jones is huge, probably second only to the New York Times in the whole world," Buffett said.

Ughh .. The New York Times? Come on Mr. B. .. maybe in 1978 when the BeeGee's sang about it in Saturday Night Fever. We can all understand the tenor of what Mr. Buffet is speaking to of course. There is a power, influence, branding and cachet value that transcends the cash-flows the business can bring.
Domain names are the clasic "B Factor" investment of course. Why else pay 140X for a name like snoringcure.com ($8,000+ at Snapnames.com today). It will be a frosty day in Hell when PPC revenues pay for that one, but I now own a great snoring name! I can sell products relating to the malady .. some of them may cure my snoring (much to my wife's relief). It is generic, descriptive,
easy to buy traffic for,
easy to arbitrage - I could probably live off that one name! Man you gotta love domains. NYT example notwithstanding.. Buffet is right.

Posted at 08:55 PM in Domain Names (Domains)

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Frank - I thought your business revolved around ppc as opposed to developing or selling domains?
If so, you are not likely to develop snoringcure.com to make a profit on your $8000.Or have I misunderstood?

***FS*** Everything is in development.. it's just happy coincidence that the best names to develop also bring a trickle of PPC revenues. In this case, the intrinsic value of a name as a brandable site, as a tool for buying traffic from search engines far and away eclipses what I can make selling PPC right now.

Posted by: JP May 07, 2007 at 12:12 AM

Frank,
Domain name newbie from UK here & a regular reader of your blog.
What volume of typed-in traffic would you expect for that domain name? What's so good about that domain name that prompts you to pay 8K? Why not develop a new snoring related domain name and save the 8K? I presume I'm missing something here!
JC

***FS*** Just a trickle John.. its about the intrinsic value of the name.

Posted by: John Cronin May 07, 2007 at 03:34 PM

$8,000 could really be a fair price if you take the revenue that could come of it in let's say 5 year period. There are probably a billion if not more people with snoring problems. And I'm sure that cures for this aren't too cheap. A huge potential market and expensive products... I don't think it would take 120 years to earn those $8,000 back.English isn't my native language, so excuse me if this sounds stupid... but did you buy this name and what was the point you tried to make in the end?

***FS*** No your English is fine.. multiples are maleable

Posted by: Business Card Guru May 11, 2007 at 03:40 AM

Frank, what are your thoughts about highly-descriptive three-word generic .coms, given that you mentioned lower PPC names often are very developable. Do you own many/any currently?

For Example:
NewWirelessPlan.com
Do you see increasing value in these generics, IYO?

P.S. I was on Grand Cayman recently snorkling Hamburger Reef and thought about you working there. Coffee "on me" next time!

***FS*** I like compound search phrases providing they have a high overture style rank apart.. Reason? If people are searching for the phrase as a part of common vernacular via the engines, then it's possible to harvest those visits from the engines via arbitrage or paid search plays. Also the sitres are more recognizable to the average surfer as a common phrase they are "looking for anyway".. That said.. I also like memorable multi word strings if they are catchy and have resonance: seewhathappens.com <-- recent superbowl commercial.

Posted by: Dean Phillips May 14, 2007 at 04:44 PM

Same outlook for longer famous phrases?
> reportsofmydeath.com

Posted by: Robert June 15, 2007 at 12:11 AM

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[[[[[[[[[ 'the edittor notes : :::::
i classified this post under the label `` easy2 buy traffic for '' ,
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because : :
----------------------------------------------------------
an ad in tv e.t.c. =
too dear +
too short ,
[[
a 30seconds spot in tv can cost u upto
USD 2-2.5 mm in the time of SuperBowl e.t.c. ,
----not----including---- any cost of ad-production e.t.c. ,
which can cost u an other cluster[s] of USD millions
]]
so
ynot[whynot] have ur dn b[be] rememberred4ever
@ 1st Glance of your ad
????
acquiring a good domain does it ,
then ye dont need2do so many ads again-n-again
then ye dont need2do so many ads again-n-again
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many visittors start w/ recalling your dn in order to [re]visit your site
especially//expecially
@ cyber-pubs or
@ public libraries e.t.c. ,
----------------------------------------------------------
there4 , if your domain isnt good enough ,
then
u need2spend million$$ 2[to] repeat your ad in tv e.t.c.
but ,
W/out Any guar. of good conversion,
+
W/out Any guar. of 4ever-result,

[[[[[[[[[
in case o'[of]
u cancelling only 1 ad in tv e.t.c.
with a best domain ,
then ,
u can so forth-right-away save

million$$ , o.k. ,
millions of Yen at least
]]]]]]]]] ,
[[[[[[[[[
indeed
indeep ,
just too many many expensive ads result in nothing lasting ,
just too many to list here + in order to avoid embarassment ,
there4 .....
]]]]]]]]]
there4 ,
a best domain saves million$$ marketting fees of ad in tv e.t.c.
+
sometimes even saving million$$ yearly4ever ,
----------------------------------------------------------
Good-Domain is
Good-Start ,
Good-Start-Is-Half-Succe$$

Good-Start-Is-Half-Succe$$
[[ the above-saying 's the longtime's proverb , not invented by us
]]
----------------------------------------------------------
hey man ,
that isnt any rocket science ,
that is only the kid's level's common sense , ye cant comprehend
??
----------------------------------------------------------
please b[be] reminded -
a job well begun is a job well done.
a job well begun is a job well done.
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