2BR Apartment In SoHo[[that-real-place-in-NYC]] for $100k? What a Ripoff! @TropicalSEO

http://tropicalseo.com/2007/2br-apartment-in-soho-for-100k-what-a-ripoff/#comments

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2BR Apartment In SoHo for $100k? What a Ripoff!
June 21st, 2007 Domaining

I find these sorts of posts to be mind-boggling. I think we’re in an odd time where premium domain names have shot up in value so much in such a short period of time, that even some domainers are saying “Can they possibly go any higher?”

Scotland.com $1,000,000 - Nope, Wow, nice name. But I have a gut feeling, crickets will chirp. I think it is worth it but this is the wrong place to auction it off.
Seniors.com $1,000,000 - Nope, Do old people use computers? I think this one is too high.
ComicBooks.com $500,000 - Nope, Where is Marvel? Someone should broker this sale.

Premium, 1st-tier vertical domains are like Manhattan real estate.
They aren’t going to lose value year-over-year.
God ain’t making Manhattan any bigger and He sure ain’t making a second Scotland.com.
In 2009 these prices will seem laughably cheap, just like NYC real estate prices in the ’80s now seem.
Considering domainers as of yet haven’t grokked the synergy between SEO and keyword.com, it’s not surprising that much of the perceived value remains hidden.
Now who wants to give me 12M in funding to start a hedge fund?

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6 comments ↓

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#2 admin on 06.21.07 at 8:51 pm
> Is the SEO benefit that great, compared to buying a brandable and doing $999,994 on SEO/promotion?
If you have a $3M total budget
— hells yes, I would rather have Scotland.com + 2M to spend
— then[[than]] ScotlandWebGuide.com + 3M to spend.
It’s not just the typein.
It’s not just the “direct” keyword synergy.
Also
the links you get for seeming more legitimate,
the branding benefits,
the increased likelihood of offline citations.
If you have little startup capital, the costs of domains seem ridiculous.
If you’re well-financed and going for a major play,
they seem pretty cheap.

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[[[[[[[[[ 'the edittor notes : :::::
My Dear Sir TropicalSeo does always b[be] prepared2say the sweet things 4[for] domainers ,
e.g. ,
http://tropicalseo.com/2007/top-4-lies-domainers-tell-themselves/
http://tropicalseo.com/2007/why-demand-media-and-web-20-domain-parking-will-fail/
http://tropicalseo.com/category/domaining/
]]]]]]]]]

Domain Names Have Become True Commodities @PalatnikFactor

http://palatnikfactor.com/2007/04/27/domain-names-have-become-true-commodities/
PalatnikFactor.com
Online Marketing, Social Media, SEM, SEO, Advertising, Branding, News, & More

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Domain Names Have Become True Commodities
Published by Pablo Palatnik at 12:13 am under Industry News

If you’re a domain name freak like myself, every time you think of a domain name, you run to the computer for a quick purchase. Business idea, Domain Name. Website Idea, Domain Name.

Here is the thing, the process is becoming longer and longer every time. Domain names have become true commodities, and perhaps have always been. I’m building quite a nice domain portfolio but on average spend about 25 minutes until I find what I was looking for (which now never happens), but at least close to it (and maybe not even that anymore). The time has come where I actively seek the registered entity or person and haunt them down for an offer.

SEO wise, this is also becoming more and more of an issue in terms of keywords in your domain,
and also age plays a part.

Domain names are really important although never really touched upon anywhere.
Let’s look at some things it can affect.
*Potential Organic Results
*Display URL CTR in PPC Campaigns
*Branding
*Potential Future Value of Website or Name Itself

If you like to buy stocks, think about starting your own domain portfolio,
which I also consider it to be like buying property which it really is.
If you have a good domain name, hold on to it until you get a good offer.
A .com is a .com, wont be replaced by a .net, .info, whatever.

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the later the dearer , the 4years price trend stats @Conceptualist

[[[[[[[[[ the edittor notes : :::::
the later the dearer[more-expensiver] , u'r the chooser ,
but ,
please
b[be] prepared 2b[to-be] held 2b[to-be] responsible for your own choice
]]]]]]]]]

http://www.conceptualist.com/?p=228

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TH·E CON·CEP’TU·AL·IST
One who maintains the theory of conceptualism

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Double Your Pleasure With Double Valuation
Published June 23, 2007 in Domain Names.

Moniker’s auction at Targeted Traffic NYC was a huge success. Allot of people, allot of activity. While 10.9M is a small number in Wall Street what’s important to note is the growth numbers.

Here are some numbers from selected TRAFFIC auctions in the last few years.
Traffic East Delray Beach 2004 - total est. 50k-60k
Traffic East Delray Beach 2005 - total est. 400k-450k
Traffic west Las Vegas 2006 - 2.1m
Traffic East Florida 2006 - 5.3m
Traffic NYC 07 - 10.9m

The numbers on some of the domains that were sold were simply mind boggling. While I believe the domains are worth it, these prices are what we are used to see from end user numbers, now selling to speculators. It makes me feel good as it gives added liquidity to the domain market, and as many have told me after the auction, it makes them feel as their portfolio valuation is now at least double as before the auction.

For a long time Rick Schwartz has said if someone wants to buy for X, ask WHY? In the past when selling a domain or a portfolio, industry buyers were buying primary based on X (rev). Today it is totally immature to sell based on X and not consider the resale value of these domains, as resale prices are quickly becoming many times over the traditional 6x-10x buyers enjoyed in last few years.

This of course isn’t the end, but the beginning. While today you have that extra power in your hands of resale value data, we are still missing many other aspects domains have, such as SEO benefits, development benefits, brand recall benefits, and other characteristics similar to real properties that apply to our domain names.

To those who have waited patiently, to those who believed, Kudos!

Cheers
Sahar


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Business.com tales

http://domainnamewire.com/2007/06/25/businesscom-confusion-spreads-across-web/

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Business.com Confusion Spreads Across Web
Monday, June 25th, 2007

Misleading headlines and stories about potential Business.com sale spread like wildfire.

Business.com is for sale. That much we know. But it’s not only the domain that’s for sale. It’s a business that’s been around for over 7 years. Its 2007 EBITDA was about $15M according to a Wall Street Journal online article. That article also says some people expect it to sell for $350M at auction, but that hasn’t occurred yet.

So why are we seeing headlines like this, from respected publications such as ZDNet?
What’s in a domain? $400 million if you’re Business.com

If you just read that headline you’d assume the domain name business.com sold for $400M. In fact, if you read the first half of the ZDNet story, you’d still think it was only the domain name for sale.

But it’s not. It’s the business. Not just the domain. End of story.

Yes, the domain is worth a lot and has helped Business.com become what it is. Even without an attached site I’d say it’s worth about $5M-$10M based on recent big ticket domain sales.
And no, the domain didn’t really sell for $7.5M in 1999. It sold for $7.5M in illiquid stock. The company ended up paying seller Marc Ostrofsky $2.0M to redeem the stock in 2004. There’s a big difference between $7.5M in stock and $7.5M in cash. (I mean no disrespect to Ostrofsky. It was still a landmark sale that helped propel the domain name business. Marc had the guts to buy the domain for a six figure sum, and has since accumulated one of the best generic .com portfolios round.)

The story of business.com shows how a good domain name can be the foundation for a business. But it doesn’t guarantee success. Business.com has had its share of ups and downs. It moved to a direct pay-per-click model a few years ago. Then it abandoned it in favor of third party ads. Now it’s back to a direct model. Many people probably left the business for dead, but it has perservered.

I wish Jake Winebaum and Sky Dayton best of luck with the sale. But let’s stick to the facts and control the nonsense spreading across the web.

- Posted in Domain Sales by Editor

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If a buyer plans to turn this dn to a billion dollars prop in 6 months, can it be a 100M domain?

http://www.conceptualist.com/?p=231

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What Is The Value Of Dermatology.com?
Published June 24, 2007 in Domain Names.

I was reading through the comments area of Frank’s post regarding Targeted TRAFFIC NYC auction and could not help but see the discussion within the comment area regarding Dermatology.com

“Snoopy” wrote:
There is no chance the name is worth that kind of money.

and “Rob” replied
Before you say dermatology.com isn’t worth 4.5M, do you have any idea what the skin care market is worth?

Then Franky added
I think the name is valuable.. but 4.5mm is getting fully valued imo. Most people don’t look for that word.. they type ’skin care’ or specific ailments like ‘wrinkles’.

What is the value of such a domain? Isn’t the value exactly what the seller will agree to sell at the time a buyer agrees to buy, the “meeting of the minds” moment, not a penny less, not a penny more? Is it worth 4.5M or 5M, or even 10M? How about 30M or 100M? If a buyer has a plan in mind to turn this domain to a billion dollars property within six months, can it be a 100M domain? How about two billions within one year? or three years?
[[[[[[[[[ 'the edittor notes : :::::
nowhere in 'the originnal post mentionned any sense or word of ``IPO'' ,
but ,
not 2[too] many ```` plan in mind ''''' in reality can b[be] so great ,
except IPO n[and] ......... sorry , its 2[too] difficult4me2name more
]]]]]]]]]
See, I believe the value is in what the buyer has in mind for it, and in most cases, to the outside world and especially to the seller, this is unknown.

I do not like appraisal services. I do not like to speculate on values as none of it is more real then the biggest illusions the world has ever seen, especialy as we are talking about rarity items, items who in all reality have no replacement, no second. In my opinion the guesses of the value of domains are as good as guesses for the values of a Van Gogh, a Michelangelo, or a Picasso.

1 Response

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Hairy[.com]'s in 'the Expensive industry

http://blog.domaintools.com/2007/06/over-100k-domains-at-auction/

Over $100K+ domains at Auction
Submit to Digg.com!
June 24th, 2007 by Jay Westerdal
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Bald.com
$400,000
One word generic. Expensive industry.
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