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Internet Brands Files for $100M IPO
Friday, July 20th, 2007
Company that owns Autos.com and Loan.com files for IPO.
Internet Brands, Inc. has filed for a $100M initial public offering, according to a filing with the U.S. Securities and Exchange Commission.
The company started its life as CarsDirect,
but then switched to the generic
“Internet Brands” name when it diversified.
Internet Brands focuses on big ticket purchases including autos, homes and home improvement, and travel.
[[[[[[[[[ 'the edittor notes : :::::
http://www.whois-search.com/whois/internetbrands.com
>> Registrant:
>> CarsDirect.com, Inc.
>> 909 N. Sepulveda Blvd.
>> 11th Floor
>> El Segundo, CA 90245 US
>>
>> Domain Name: INTERNETBRANDS.COM
]]]]]]]]]]]]]]]]]]
Although far more than just a domain name company, Internet Brands has parlayed good domain names into successful businesses. Interestingly, their form S-1 filing doesn’t mention direct navigation as one of its marketing approaches:
More than 95% of our Internet audience during the twelve months ended June 30,With names like Autos.com and Loan.com,
2007 was generated through non-paid sources, such as repeat visitation,
word-of-mouth, natural search, and public relations.
natural type-in traffic is certainly one of its strengths.
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