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http://blog.sharedreviews.com/industry/hence-the-domain-name/

Hence the (domain) name Posted by: Frank under Industry

Wednesday Jun 27th, 2007
at 8:42 am

While there are many things that make us different from other
web2.0 startups, there’s one item I’d like to touch on - our domain name. Web
2.0 companies often end up creating artificial names for their companies, be it
because it’s the trend or in order to avoid buying a premium domain name. So why
did we pick a descriptive domain name?
Peter and I worked a lot with domain
investors during our previous jobs. After seeing them buy generic names - a lot
of them with existing type-in traffic, it just made sense to us to use a
descriptive name for our startup. While type-in traffic to our SharedReviews.com
domain was initially small, the descriptive nature of the name helps users to
remember it. We also registered about 100 variations and typos of our domain
name and redirected all of them to the SharedReviews.com site - something I
think every company should do.
What type of branding do you prefer, which
names do you personally find easiest to remember?
(This post was inspired by
something I just wrote over at Domain Name News.)

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Tags:
descriptive domain name, domain name news, generic names, startups, traffic,
web2.0