Work.com for sale for $300,000,000

http://blog.domaintools.com/2007/06/work-dotcom-for-sale-for-3m/#comment-746

Work.com for sale for $300,000,000

June 22nd, 2007 by Jay Westerdal
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Don’t get me wrong, I think the reason the company did so well was because of the press and branding it got when they bought the domain for $7.5 Million in Stock. It turns out to be $2 Million and if the company sells for $350 Million it would mean that buying the Brand cost the company less then 1% of its final sale price. So in perspective, the domain was cheap at $2M.
This is the reason I like to buy brandable domain names. A lot of credibility is given to a good brand and I don’t think these founders of Business.com would have had that creditability without their good brand. Why do kids of famous actors have such an easy time becoming successful? It is because of their parent’s branded last name, not because they are better actors than kids their age.

Doors open for famous people and good dotcom brandables. You don’t need to have a famous father any more. Just a good domain name.

Posted in Domain Sales
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