`` Generic domains will be able to slap their name on APIs and white labeled products ''

[[[[[[[[[ DoMainTools is the domaintools
which each-n-every [even-novice] domainer should have ;--^),
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http://blog.domaintools.com/2007/05/kodak-branding-compared-to-domain-names/
http://domaintools.com/
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Kodak Branding compared to Domain Names
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May 25th, 2007 by Jay Westerdal

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Everything was going great for Kodak until they bumped up into the digital age.
The Kodak’s technology sucks
when you compare it to the digital stuff we have now.

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But all is not lost for Kodak.
Their technology is crap but they still have
their name -
their famous brand.
Now, this is where I compare Kodak to Domain Names.
Watch closely!

Kodak can suck as much as they want.
They have a brand which is estimated to be the seventh most famous brand in the world and worth $4.4
Billion.
Billion with a “B”.
To take advantage of their brand,
all they need to do it[[[[[[[[[is]]]]]]]]]
slap their “Kodak” name on a generic digital camera
made by any number of Chinese factories
and it is instantly able to sell for a lot more.
A Brand’s mental traffic is the same as a generic domain’s physical traffic.
Generic domains will be able to
slap their name on APIs and white labeled products
and it will create instant profit for the domain owner and the other company.
Parking pages on Generic domains are crap, we all know it.
But
the key to the real value in this equation is in the name.
Everybody who owns a Generic Domain name gets an infinite amount
of Re-Do’s.
Keep playing with the backend (Yahoo/Google).
Parking pages in 2007 may be crap.
But
parking pages in 2020 may be full blown portals that keep visitors coming back.
Only one person can control the name, and if you do,
you may be selling yourself short if you ask for only a few years revenue.

Eastman Co. can sell the “Kodak” brand and trademark to Sony for $4.4 Billion.
How much can you sell a Cameras.com or DigitalCameras.com for?
Recently it was about
$1 Million. Hmmm, I think
$1 Million looks dirt cheap.

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Comments

domain18682 Says: after publication. -->
May 25th, 2007 at 3:25 pm
You pose an interesting analogy.
RCA is a brand that is solely outsourced today

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