ynot2showOff[why-not-to-show-off] 2winCredibilities[to-win-credibilities] online

http://frankschilling.typepad.com/my_weblog/2007/03/the_house_alway.html
[[.....]]

March 23, 2007
The House Always Wins - SEM Arbitrage and Keyword Domain Names

[[.....]]
comments
[[.....]]

> the power of .com just reaffirmed to Jane Public that she had found the market leader.

That's the ingredient
that's still missing in the mindset of most companies doing business online.
You can have the slickest office or showroom, with the plushest furniture,
but none of that is visible online...
[[[[[[[[[ 'the edittor notes : :::::
your generic domain's your net slickest office or showroom
4u2[for-you-to] _____show-off _____
but ,
its[it's] 100.000% visible online
]]]]]]]]]]]]]]]]]]
... on the other hand,
the first thing that a site visitor is likely to see is your site's URL.
[[[[[[[[[ 'the edittor notes : :::::
its[it's] a kind o'[of] first impression ,
please take care o' t' first impression of yourselves ,
there's n'o[no] second [chance-o'-that-same] first-impression
]]]]]]]]]]]]]]]]]]
So in a field where 50 companies offer basically the same service,
owning the exact generic domain corresponding to that service
is like setting up business
at the heart
of the most prosperous district
of a real-world city.
C-R-E-D-I-B-I-L-I-T-Y.
It's a lovely word!
You can (perhaps, for a time) buy it
with millions in advertising dollars and huge extravagant campaigns, or
[[[[[[[[[ 'the edittor notes : :::::
all your $$$$ spent in advertising in tv e.t.c. ,
once-given-out , 'r all gone ,
with-out long lasting effect ,
n'o matter howexxxxtravagant those campaignes 'r
but ,
in contrast ,
each domain's 4[for] 99.999.999.999 years + over more,
indeed
indeep ,
each domain's 4[for] ever4ever
]]]]]]]]]]]]]]]]]]
you can outflank all your competitors, big or small,
by grabbing the mindshare of your visitors
even before they set a virtual foot on your site
by securing that perfect URL.
Once companies start to realise this en masse
as opposed to the current dawning realisation of a few earlyish adopters
this already crazy market is going to head for the skies.

***FS***
You get this.

Posted by: Edwin Hayward March 23, 2007 at 10:05 AM

[[.....]]