`` only Madonna can afford this name[[Madonna.com]] ''

http://blog.hakia.com/?p=117
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Credibility Versus Popularity

June 29th, 2007 by Dr. Riza C Berkan, CEO

When we state that hakia is currently analyzing Web pages to rank them by semantic methods and credibility criteria, many people are asking,
what is “credibility” of a Web page, and
how can it better than “popularity''

In a nut-shell,
I can tell you right off the bat
that credibility is the real thing,
and popularity is an approximation (cheap immitation) for credibility.
Let’s walk through some cases to make this point clearer.

Case-1: Domain name
Let’s take the query “madonna”.
Obviously
the most credible site is
Madonna’s official Web site,
madonna.com.
Thanks to the fiercely competed market for Web names,
only Madonna can afford this name
Thus,
the very first criteria for credibility is the domain
and how well that domain is controlled.
For example,
domains like .mil, .gov are totally controlled for official announcements,
thus it is very unlikely to see junk content.

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