ShackPrices rebranding as Estately

http://blog.domaintools.com/2007/06/estately-vs-shackprices/
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Estately vs ShackPrices
[[[[[[[[[ 'the edittor notes : :::::
ShackPrices rebranding as Estately
]]]]]]]]]]]]]]]]]]
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June 29th, 2007 by Jay Westerdal
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The value of a good name is everything.
When I first met Galen Ward he told me he had started a small web 2.0 startup called Shack Prices.com.
My first thought was,
“What an Odd name, Does his company give prices for run down houses?”.
[[[[[[[[[ 'the edittor notes : :::::
ShackPrices gives the prices for [may_b-----nearly]all kinds of houses e.t.c.
]]]]]]]]]]]]]]]]]]
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The trouble with starting a Web 2.0 startup is that the technology should come first
but when it comes to a name or brand they should not settle for whatever is left unregistered.
I reviewed ShackPrices and I saw that the interface and functionality was very impressive.
Clearly this will be a good company but it is suffering from what us domainers call
“Web 2.0 Naming Disease”.
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Look at the case of Flickr.com. They choose a name that had a missing “E” and the owner of Flicker.com is now reporting that they receive 150K visitors a month now and they just turning down an offer for $700,000. Had Flickr been smart they could have bought the generic Flicker.com domain name for $15,000 to $25,000 a few years ago and now there is a auction that is exceeding $700,000.
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To replace ShackPrices, one of Galen’s choices was Estately.com.
The owner of the name only wanted a few thousand for the domain
and I told Galen that he was actually getting a
steal.
[[[[[[[[[
sorry , My Dear Sir Jay ,
@
http://dictionary.reference.com/search?r=2&q=estate-ly
dictionary.reference.com or dictionary.com the metacrawler-like dictionarysite
said
`` No results found for estately. ''
+
@
http://www.onelook.com/cgi-bin/cgiwrap/bware/dofindf.cgi?word=estately
onelook.com did also say
`` Sorry, no dictionaries indexed in the selected category contain the word estately ''
with 'the configuaration preset @ ```` Search all dictionaries """""
onelook.com's the even-more-metacrawler-like dictionarysite
]]]]]]]]]]]]]]]]]]
[[[[[[[[[ but ,
please dont get me wrong , my 3-penny's that : :::::
should such a ````Estately''''' term have commanded out such an eye-screaming 4-figures price ,
then ,
may b[be] i having n'o[no] need2suggest that : :
a 1word-the-dictionary's-word.com should also b[be] able2command
a correspondingly decent price
]]]]]]]]]]]]]]]]]]
A one word domain name that is short and sweet are a total steal
if you can get them for under $10,000.
Upon announcing the name change
this two man company has gotten calls from three VC firms.
The brand is everything,
as ShackPrices they had great technology but their name held them back.
Galen pointed out,
real estate professionals are hyper focused on reputation and
he was getting mixed reviews with the old name. The offline feedback that he was getting suggested people were either negatively polarized with the ShackPrices name or thought the name was fine.
Now the feedback is overwhelmingly positive.
[[[[[[[[[ ``Now'' with Estately this brand
]]]]]]]]]]]]]]]]]]
Great Brand plus Great Technology and I predict this will be a good thing.
Galen is lucky,
Aussie.com, recently completed the acquisition of the domain name Hot Property.com for $120,000.
I think the the Estately.com domain is a great brand
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