http://frankschilling.typepad.com/my_weblog/2007/06/you-should-have.html#comments
[[.....]]
June 27, 2007
You Should Have Bought Marchex at $12...
http://bits.blogs.nytimes.com/2007/06/27/more-than-just-squatting-on-domain-names/
[[.....]]
Comments
[[.....]]
frank! take a look at this new iPhone video...
you'll notice that when you're typing in URLs, Apple has added an automatic .COM button
so you can type your URL faster...
a nice little added value for domainers. :)
http://www.apple.com/iphone/usingiphone/keyboard_large.html
Posted by: julien June 27, 2007 at 01:27 PM
[[.....]]
Wednesday 27 June 2007
control the gateway to the entire industry online
channel ,,:---->
easy4 controlling the gateway to your category online b4 your competitors
1 response
1 response
http://www.domainrich.com/2006/12/generic-branded-domains.php
[[.....]]
Generic and Branded Domain Names in Corporate Marketing
How Brand Thinking Has Enslaved Corporate America on the Internet
We're currently developing a few of our health-related domain names. A colleague of mine in the pharmaceutical industry said she was speaking to a Pharma Company executive about health and medical-related domain names, and his opinion was that a premium health domain name such as Menopause.com should be worth about $10,000 to his company. He didn't understand why it would sell for $2-3 million. At least at his level, his focus was in finding a unique branded name.
I don't disagree that owning a unique brand is important. However, as diplomatically as possible, I told her that her pharma friend was being short-sighted if he truly believed that ownership of generic domain names had such little value.
If he really understood his business as a whole,
he should want to control the gateway to his category on the Internet,
and not simply his own brand.
After all, searching for health information online is one of the things consumers do most.
Without ownership of that gateway, these companies will be giving funneling money to the premium health domain owners for the rest of their lives.
At a recent Domain conference, a panel of Madison Avenue ad agency and marketing executives held a discussion about why major corporations had failed to register the generic keyword domain names that define their industries.
In the November edition of DNJournal,
Ron Jackson reports about this panel discussion at the TRAFFIC East/Moniker domain name conference:
[[.....]]
Generic and Branded Domain Names in Corporate Marketing
How Brand Thinking Has Enslaved Corporate America on the Internet
We're currently developing a few of our health-related domain names. A colleague of mine in the pharmaceutical industry said she was speaking to a Pharma Company executive about health and medical-related domain names, and his opinion was that a premium health domain name such as Menopause.com should be worth about $10,000 to his company. He didn't understand why it would sell for $2-3 million. At least at his level, his focus was in finding a unique branded name.
I don't disagree that owning a unique brand is important. However, as diplomatically as possible, I told her that her pharma friend was being short-sighted if he truly believed that ownership of generic domain names had such little value.
If he really understood his business as a whole,
he should want to control the gateway to his category on the Internet,
and not simply his own brand.
After all, searching for health information online is one of the things consumers do most.
Without ownership of that gateway, these companies will be giving funneling money to the premium health domain owners for the rest of their lives.
At a recent Domain conference, a panel of Madison Avenue ad agency and marketing executives held a discussion about why major corporations had failed to register the generic keyword domain names that define their industries.
In the November edition of DNJournal,
Ron Jackson reports about this panel discussion at the TRAFFIC East/Moniker domain name conference:
"Domain owners need to do everything they can to educate corporate
leaders..."How is it that Hilton and Marriott and Westin and all of the
rest couldn't
figure out how many leads they would get from a domain like
hotels.com? Instead
of paying a million or two for a domain they now have to
pay tens of millions
(for leads) for the rest of their
lives.""Corporations have been trained to
think in terms of "brands" for
200 years now. They view their brand as something
with qualities that set it
apart from generics, in fact they view brands as the
exact opposite of a
generic term.""What we think they fail to understand is
that a generic
domain name reaches the consumer when they are thinking about
buying
something in a category, like an automobile, before they zero in on
brands.
Owning the generic domains, like Cars.com, could effectively make them
the
gatekeeper for the entire industry, allowing them to intercept the customer
and send them to the brand they want before they go to a competitor[[.....]]
HealthCare.com and Education.com
http://www.marketwatch.com/news/story/names-now-elusive-cash-some/story.aspx?guid=%7BF9C03C2F%2D15F1%2D4F9F%2DA791%2D8BB8851EFEB0%7D
SCOTT AUSTIN'S THE WEEK IN VENTURE CAPITAL
What's in a domain name?
Commentary: Web start-ups scraping bottom of brand barrel
By Scott Austin, Dow Jones
Last Update: 5:35 PM ET Jun 25, 2007
[[.....]]
[[.....]]
Names that need no introduction
That makes all the more interesting last week's news about two reincarnated Web sites,
HealthCare.com and Education.com.
The companies formed around a domain name and secured venture capital,
a rare instance these days.
HealthCare.com announced Tuesday at the Dow Jones Healthcare Innovations Conference that it had raised $6.1 million in venture money to develop a Web platform for health information. Last year its founders purchased the valuable domain name, which had bounced around but never really been capitalized on.
[[.....]]
Scott Austin is an assistant managing editor at Dow Jones who oversees VentureWire,
a daily publication covering venture capital and start-up companies
[[.....]]
SCOTT AUSTIN'S THE WEEK IN VENTURE CAPITAL
What's in a domain name?
Commentary: Web start-ups scraping bottom of brand barrel
By Scott Austin, Dow Jones
Last Update: 5:35 PM ET Jun 25, 2007
[[.....]]
[[.....]]
Names that need no introduction
That makes all the more interesting last week's news about two reincarnated Web sites,
HealthCare.com and Education.com.
The companies formed around a domain name and secured venture capital,
a rare instance these days.
HealthCare.com announced Tuesday at the Dow Jones Healthcare Innovations Conference that it had raised $6.1 million in venture money to develop a Web platform for health information. Last year its founders purchased the valuable domain name, which had bounced around but never really been capitalized on.
[[.....]]
Scott Austin is an assistant managing editor at Dow Jones who oversees VentureWire,
a daily publication covering venture capital and start-up companies
[[.....]]
SharedReviews[.com]
http://blog.sharedreviews.com/industry/hence-the-domain-name/
Hence the (domain) name Posted by: Frank under Industry
Wednesday Jun 27th, 2007
at 8:42 amWhile there are many things that make us different from other
web2.0 startups, there’s one item I’d like to touch on - our domain name. Web
2.0 companies often end up creating artificial names for their companies, be it
because it’s the trend or in order to avoid buying a premium domain name. So why
did we pick a descriptive domain name?
Peter and I worked a lot with domain
investors during our previous jobs. After seeing them buy generic names - a lot
of them with existing type-in traffic, it just made sense to us to use a
descriptive name for our startup. While type-in traffic to our SharedReviews.com
domain was initially small, the descriptive nature of the name helps users to
remember it. We also registered about 100 variations and typos of our domain
name and redirected all of them to the SharedReviews.com site - something I
think every company should do.
What type of branding do you prefer, which
names do you personally find easiest to remember?
(This post was inspired by
something I just wrote over at Domain Name News.)Share This
Tags:
descriptive domain name, domain name news, generic names, startups, traffic,
web2.0
Frank Schilling the World Famous Domain Investor
channel ,,:---->
domain 's A 4ever Asset + N'o'[Not] Expense,
from-buyers'-own-mouths,
the later the dearer
0
response
0
response
http://www.seobook.com/archives/002242.shtml
Interview of Frank Schilling, the World Famous Domain Investor
[[17th May 2007]]
[[.....]]
Having coined the term domain investor,
Frank Schilling is a recognized leader in the domaining field.
He talks about domaining on his blog at
frankschilling.typepad.com
I recently asked Frank Schilling if he would be up for an interview and he said sure.
[[.....]]
[[ seobook : ::::: ]]
What is the best domain you regret not purchasing?
[[ Frank Schilling : ::::: ]]
Cameras.com sold for 1.5 million.. That was a really tasty one.. I chickened out over a million. Wish I could get in the Delorean and go back in time on that one.
Also
Food.com sold to the food network in a San Francisco bankruptcy court in 2003. it went for $300,000 ish .. I should have bid 500k back then.
[[.....]]
[[ seobook : ::::: ]]
Is it too late to get into domaining?
If you were starting today which model would you go after?
Would you try to buy a few strong domains
or try to own a much larger portfolio of weaker ones?
[[ Frank Schilling : ::::: ]]
I think
there are so many untapped opportunities here..
Within a few years, hundreds of thousands globally are going to be directly employed in this industry.
It is early not late.
This is like California in the 1960’s. -- yes, it’s not the 1920’s anymore,
but there are still mountains of untapped opportunity.
I would probably focus on buying and selling, flipping up and bootstrapping profits back into the business if I had to start today.
Also SEO and PPC keyword arbitrage.
[[.....]]
[[ seobook : ::::: ]]
What are your favorite cities to visit?
How does real estate there compare with domain name prices?
[[ Frank Schilling : ::::: ]]
I like Los Angles and Las Vegas a lot.
It’s funny because those cities real estate histories have parallels to the domain industry.
In Southern California you have Irvine
where one man basically acquired millions of acres through the early 1900’s and then sold to a large corporation in the later 1900’s.
Today the seller looks like a fool because he sold so cheap
when viewed against the development
which has occurred in the surrounding area.
Yet had he not sold, none of the roads, utilities, infrastructure would be there,
so the area would not really be as valuable.
So if there is a comparison between domains and real estate, I think
“development naturally follows acquiring the land” and
“prices increase as the people come in”
are the two over-riding factors.
[[.....]]
[[ seobook : ::::: ]]
How many ways do you categorize domains?
What types of domains are the best from an investment perspective?
[[ Frank Schilling : ::::: ]]
We have 60 main categories such as “cars”
and then 1600 subcategories including “car accessories”, “towing”, “insurance” etc.
The best domain-names are generic defensible keyword-style
(one two and three word)
phrases which get some trickle of organic generic-intent type-in traffic;
for nothing more than the keyword-weight, gravity and resonance of the generic words
that make up the domain name.
[[.....]]
[[ seobook : ::::: ]]
Many domains tend to sell for a multiple of PPC earnings. In 10 years time do you think the baseline will move to some other metric?
[[ Frank Schilling : ::::: ]]
It already has.. No good domain portfolio has changed hands since BuyDomains and that business would have sold for considerably more than the rumored amount had the company’s former owner been engaged in selling advertising alone, vs selling his names. Prior to that there was ‘Name Development’s’ sale to Marchex (Yun Ye transaction). No large, high-quality portfolios have changed hands since. Other sales have been smaller or split-portfolios consisting of good names interspersed with trademark issues.
Individual names often sell for 100 years PPC.
No high quality domainer would dream of selling a portfolio worth potential billions to a third party for 10-12X PPC revenues.
PPC is a flawed multiple because it works off a rev-share.
If you buy a portfolio for 10X
and it is on a 50/50 rev share
(after “cost of services” through Google Adsense)
that means
you sold your portfolio for 5X what Google could make with it.
Maybe
3X if you exclude the amount Google shaves for smart pricing.
[[[[[[[[[ 'the edittor notes : :::::
------------------
even may b[be] only 1.5x e.t.c.
in case of that
u cant park your property directly with Google
due2[due-to]
b[be] un-able 2meet[to-meet]
those requirements of minimum monthly traffics e.t.c.
n
[and] there4
u'r forced2park w/ the domainspa this kind o'[of]
domain parking middlemen
who can meet those minimum requirements
n
[and]
the typiccal domain parking middleman takes away
an other 50% or even more
off of anything left by Google e.t.c.,
i.e. ,
u can take only 25% or even less o'[of ]
what your property can earn w/ Google e.t.c.,
------------------
'the 3x above-mentionned by My Dear Sir Frank Schilling
's only for the case of that
u could directly park your property w/ Google e.t.c.
]]]]]]]]]]]]]]]]]]]]]]]]
That is so insanely cheap.
Only a fool would give names away like that.
If I were selling I would pick a walk away number
(the youtube style multiple)
or I would sell names individually.
The breakup value of large portfolios will be in the billions if they aren’t already.
[[.....]]
[[ seobook : ::::: ]]
You have mentioned that
you thought search was promoting too many anchor stores vs smaller boutique websites.
Do you think this creates an opportunity for other search players or adds value to topical community resources?
Do you see it becoming more or less profitable to make niche websites and domain names?
[[ Frank Schilling : ::::: ]]
I think of every domain name as an alternative search engine under the keyword embodied within the name.
[[.....]]
comments
[[.....]]
I think here in Germany around 80% of type-in traffic are .DE domains.
Wouldn't be surprised if it was similar in France with their .fr-tld.
Patrick on May 17, 2007 06:22 PM
[[.....]]
Hi Aaron,Great interview. Thanks.
It kind of re-inforces one of the larger acquistions I have recently made.
I wanted to start a community forum for Expats.
I had the choice of registering some mediocre domains or going for what I think is the real cream
- www.ExpatForum.com.
I ended up paying in the low $xx,xxx region for the name. Most people think I'm mad.
I believe that
when the site is successful
then the name will have amazing brand value power behind it.
I think ShoeMoney puts it so well when he says to always "Plan for success"...
Bob Sheth on May 18, 2007 06:19 AM
[[......]]
Great Interview.
All other things being equal between 2 sites.
The advantage of using a Keyword domain is 3 fold.
1) Gets Type-in traffic
2) Better Search engine listing for the keyword, both specific and long tail
3) Better CTR
& Lower pricing for the keyword in the relevency based PPC's
like Google Adwords and Yahoo-Panama.
Ravi Venkatraman on May 19, 2007 12:33 PM
[[.....]]
Very rewarding interview.
I seldom read through anything like this becuase it is so often fluff ...
this one has some real meat an dis very informative.
My own cut regarding the ccTLD's ...
their type-in use and value will vary significantly from country to country. I know that
.de, as already mentioned, is very widely used within Germany.
But I have a Canadian business associate who has his comapny's "brochure" type site on
www.hiscompany.com and
www.hiscompany.ca
His "brick and mortar" market is about 70/30 US/CA, but
his traffic on the web site is more than 90/10 .COM/.CA
Dave Starr --- ROI Guy on May 20, 2007 08:18 PM
[[.....]]
Interview of Frank Schilling, the World Famous Domain Investor
[[17th May 2007]]
[[.....]]
Having coined the term domain investor,
Frank Schilling is a recognized leader in the domaining field.
He talks about domaining on his blog at
frankschilling.typepad.com
I recently asked Frank Schilling if he would be up for an interview and he said sure.
[[.....]]
[[ seobook : ::::: ]]
What is the best domain you regret not purchasing?
[[ Frank Schilling : ::::: ]]
Cameras.com sold for 1.5 million.. That was a really tasty one.. I chickened out over a million. Wish I could get in the Delorean and go back in time on that one.
Also
Food.com sold to the food network in a San Francisco bankruptcy court in 2003. it went for $300,000 ish .. I should have bid 500k back then.
[[.....]]
[[ seobook : ::::: ]]
Is it too late to get into domaining?
If you were starting today which model would you go after?
Would you try to buy a few strong domains
or try to own a much larger portfolio of weaker ones?
[[ Frank Schilling : ::::: ]]
I think
there are so many untapped opportunities here..
Within a few years, hundreds of thousands globally are going to be directly employed in this industry.
It is early not late.
This is like California in the 1960’s. -- yes, it’s not the 1920’s anymore,
but there are still mountains of untapped opportunity.
I would probably focus on buying and selling, flipping up and bootstrapping profits back into the business if I had to start today.
Also SEO and PPC keyword arbitrage.
[[.....]]
[[ seobook : ::::: ]]
What are your favorite cities to visit?
How does real estate there compare with domain name prices?
[[ Frank Schilling : ::::: ]]
I like Los Angles and Las Vegas a lot.
It’s funny because those cities real estate histories have parallels to the domain industry.
In Southern California you have Irvine
where one man basically acquired millions of acres through the early 1900’s and then sold to a large corporation in the later 1900’s.
Today the seller looks like a fool because he sold so cheap
when viewed against the development
which has occurred in the surrounding area.
Yet had he not sold, none of the roads, utilities, infrastructure would be there,
so the area would not really be as valuable.
So if there is a comparison between domains and real estate, I think
“development naturally follows acquiring the land” and
“prices increase as the people come in”
are the two over-riding factors.
[[.....]]
[[ seobook : ::::: ]]
How many ways do you categorize domains?
What types of domains are the best from an investment perspective?
[[ Frank Schilling : ::::: ]]
We have 60 main categories such as “cars”
and then 1600 subcategories including “car accessories”, “towing”, “insurance” etc.
The best domain-names are generic defensible keyword-style
(one two and three word)
phrases which get some trickle of organic generic-intent type-in traffic;
for nothing more than the keyword-weight, gravity and resonance of the generic words
that make up the domain name.
[[.....]]
[[ seobook : ::::: ]]
Many domains tend to sell for a multiple of PPC earnings. In 10 years time do you think the baseline will move to some other metric?
[[ Frank Schilling : ::::: ]]
It already has.. No good domain portfolio has changed hands since BuyDomains and that business would have sold for considerably more than the rumored amount had the company’s former owner been engaged in selling advertising alone, vs selling his names. Prior to that there was ‘Name Development’s’ sale to Marchex (Yun Ye transaction). No large, high-quality portfolios have changed hands since. Other sales have been smaller or split-portfolios consisting of good names interspersed with trademark issues.
Individual names often sell for 100 years PPC.
No high quality domainer would dream of selling a portfolio worth potential billions to a third party for 10-12X PPC revenues.
PPC is a flawed multiple because it works off a rev-share.
If you buy a portfolio for 10X
and it is on a 50/50 rev share
(after “cost of services” through Google Adsense)
that means
you sold your portfolio for 5X what Google could make with it.
Maybe
3X if you exclude the amount Google shaves for smart pricing.
[[[[[[[[[ 'the edittor notes : :::::
------------------
even may b[be] only 1.5x e.t.c.
in case of that
u cant park your property directly with Google
due2[due-to]
b[be] un-able 2meet[to-meet]
those requirements of minimum monthly traffics e.t.c.
n
[and] there4
u'r forced2park w/ the domainspa this kind o'[of]
domain parking middlemen
who can meet those minimum requirements
n
[and]
the typiccal domain parking middleman takes away
an other 50% or even more
off of anything left by Google e.t.c.,
i.e. ,
u can take only 25% or even less o'[of ]
what your property can earn w/ Google e.t.c.,
------------------
'the 3x above-mentionned by My Dear Sir Frank Schilling
's only for the case of that
u could directly park your property w/ Google e.t.c.
]]]]]]]]]]]]]]]]]]]]]]]]
That is so insanely cheap.
Only a fool would give names away like that.
If I were selling I would pick a walk away number
(the youtube style multiple)
or I would sell names individually.
The breakup value of large portfolios will be in the billions if they aren’t already.
[[.....]]
[[ seobook : ::::: ]]
You have mentioned that
you thought search was promoting too many anchor stores vs smaller boutique websites.
Do you think this creates an opportunity for other search players or adds value to topical community resources?
Do you see it becoming more or less profitable to make niche websites and domain names?
[[ Frank Schilling : ::::: ]]
I think of every domain name as an alternative search engine under the keyword embodied within the name.
[[.....]]
comments
[[.....]]
I think here in Germany around 80% of type-in traffic are .DE domains.
Wouldn't be surprised if it was similar in France with their .fr-tld.
Patrick on May 17, 2007 06:22 PM
[[.....]]
Hi Aaron,Great interview. Thanks.
It kind of re-inforces one of the larger acquistions I have recently made.
I wanted to start a community forum for Expats.
I had the choice of registering some mediocre domains or going for what I think is the real cream
- www.ExpatForum.com.
I ended up paying in the low $xx,xxx region for the name. Most people think I'm mad.
I believe that
when the site is successful
then the name will have amazing brand value power behind it.
I think ShoeMoney puts it so well when he says to always "Plan for success"...
Bob Sheth on May 18, 2007 06:19 AM
[[......]]
Great Interview.
All other things being equal between 2 sites.
The advantage of using a Keyword domain is 3 fold.
1) Gets Type-in traffic
2) Better Search engine listing for the keyword, both specific and long tail
3) Better CTR
& Lower pricing for the keyword in the relevency based PPC's
like Google Adwords and Yahoo-Panama.
Ravi Venkatraman on May 19, 2007 12:33 PM
[[.....]]
Very rewarding interview.
I seldom read through anything like this becuase it is so often fluff ...
this one has some real meat an dis very informative.
My own cut regarding the ccTLD's ...
their type-in use and value will vary significantly from country to country. I know that
.de, as already mentioned, is very widely used within Germany.
But I have a Canadian business associate who has his comapny's "brochure" type site on
www.hiscompany.com and
www.hiscompany.ca
His "brick and mortar" market is about 70/30 US/CA, but
his traffic on the web site is more than 90/10 .COM/.CA
Dave Starr --- ROI Guy on May 20, 2007 08:18 PM
[[.....]]
microsoft empire strike back google.etc , anything all-out
http://big5.ccidnet.com:89/gate/big5/news.ccidnet.com/art/1032/20070627/1126091_1.html
商刊：
微軟欲不惜一切代價決戰Google
發佈時間：2007.06.27 07:38 來源：賽迪網 作者：子聰
【賽迪網訊】北京時間6月26日《商業週刊》
新聞評論文章指出，
微軟已經沒有機會在普通網路資訊搜索方面趕超Google，
它決定另辟蹊徑。
微軟公司高管們喜歡說我們仍處於網路搜索業務的初期階段。他們表示，雖然Google目前的領先優勢看起來很大，但是那並非是不可超越的。 若非微軟宣佈的聲明以及它為了創建出一種在網上搜尋資訊的更好方法而進行的大量投資，它在搜索方面的業務仍將處於空白狀態。
例如，
據研究公司Nielsen∥NetRatings稱，
美國網民在5月份期間的網路搜索量只有
8.4％來自微軟的MSN或者Windows Live搜索，而
Google的搜索市場份額為56.3％。
微軟決不會放棄競爭。
但是軟體巨人應該已經明白它也許應該轉換戰場了。
在最近幾個月，微軟在垂直搜索上花了不少錢，
網民們只有在尋找專業化資訊時才會去使用它。
就好像人們利用Monster.com或者CareerBuilder.com來搜尋就業機會，
或者使用Technorati或者Feedster來搜尋博客資訊一樣。
微軟的垂直搜索收購並不廣為人知。
它們的流量也無法與Monsters和Technoratis等網站的流量相比。
但是它可能會構成某片與Google搜索不同的市場的基礎。
微軟在2月份時收購了巴黎手機搜索技術供應商MotionBridge公司。
幾週之後，
微軟收購了加利福尼亞Foster市的一家名為Medstory的小型健康資訊初創公司。
在3月份時，
微軟宣佈了打算收購語音識別技術領先公司Tellme Networks的計劃，
該公司的技術可以協助微軟在其移動搜索服務中加上語音識別功能。
微軟自己也在研究開發關於圖片搜索、分類廣告和其他內容搜索的搜索引擎，
加上這些收購交易，
微軟的目的是在Google看似不可滲透的裝甲上找到突破口。
微軟首席軟體設計師Ray Ozzie在2月份的一次投資會議上說：
“在網路服務領域有很多商機。 那種搜索技術將首先被整合到MSN Health Fitness中，並最終整合到主要搜索服務中。”
微軟顯然還將尋找更多機會來完善其搜索引擎，
以說服搜索服務用戶訪問其網站而不是Google網站。
微軟線上服務集團公司董事Adam Sohn將這種戰略稱為搜索競爭中的“迂迴策略”。
Sohn說：
“開發垂直搜索的專業知識對我們來說非常重要。”
Google決不會坐以待斃。
它也一直在完善其搜索引擎，從產品定價資訊到新聞和博客文章，無所不包。
它花了16.5億美元的資金收購了最大的網路視頻搜索網站YouTube。
[[[[[[[[[
the greatly crazy Monster's offer
2[to] preclude or shut the door
'4[for]' ms or yahoo or e.t.c. ,
its the prelude
]]]]]]]]]
但是，雖然Google支配著核心搜索市場，仍有許多局部市場不在它控制之下。
這就是為什麼許多分析師認為Google在那些沒有既定領袖的專業市場上是否存在不足的原因。
儘管微軟花了很大的精力來參與部分構造檢索市場的競爭，
但是垂直搜索也許才是其戰略重點。
馬薩諸塞州Southborough市的搜索引擎優化廠商Stone Temple Consulting的創始人Eric Enge說：
“你已經找到了一種方法來改變遊戲規則。”
亟待微軟開發的局部市場還有很多。利用它雄厚的財力，
微軟可能會採取收購市場領袖廠商的方式去爭奪
職業求職、對比採購、分類廣告、旅遊資訊及其他局部市場的領導權。
Sterling Market Intelligence公司創始人Greg Sterling說：
“他們將去爭取那些他們認為自己可以進入並且奪取領導權的局部市場。”
從其最近的幾宗收購交易和5月18日宣佈打算斥資60億美元收購網路廣告巨人aQuantive來看，
微軟似乎打算不計任何代價與Google進行競爭。
它勢必要花大量的錢而且註定是一場持久戰。
但是財大氣粗的微軟擁有280億美元的現金流，
可能它也是屈指可數的幾家有資格與Google進行競爭的公司之一。
(責任編輯：胡祥寶)
[[.....]]
商刊：
微軟欲不惜一切代價決戰Google
發佈時間：2007.06.27 07:38 來源：賽迪網 作者：子聰
【賽迪網訊】北京時間6月26日《商業週刊》
新聞評論文章指出，
微軟已經沒有機會在普通網路資訊搜索方面趕超Google，
它決定另辟蹊徑。
微軟公司高管們喜歡說我們仍處於網路搜索業務的初期階段。他們表示，雖然Google目前的領先優勢看起來很大，但是那並非是不可超越的。 若非微軟宣佈的聲明以及它為了創建出一種在網上搜尋資訊的更好方法而進行的大量投資，它在搜索方面的業務仍將處於空白狀態。
例如，
據研究公司Nielsen∥NetRatings稱，
美國網民在5月份期間的網路搜索量只有
8.4％來自微軟的MSN或者Windows Live搜索，而
Google的搜索市場份額為56.3％。
微軟決不會放棄競爭。
但是軟體巨人應該已經明白它也許應該轉換戰場了。
在最近幾個月，微軟在垂直搜索上花了不少錢，
網民們只有在尋找專業化資訊時才會去使用它。
就好像人們利用Monster.com或者CareerBuilder.com來搜尋就業機會，
或者使用Technorati或者Feedster來搜尋博客資訊一樣。
微軟的垂直搜索收購並不廣為人知。
它們的流量也無法與Monsters和Technoratis等網站的流量相比。
但是它可能會構成某片與Google搜索不同的市場的基礎。
微軟在2月份時收購了巴黎手機搜索技術供應商MotionBridge公司。
幾週之後，
微軟收購了加利福尼亞Foster市的一家名為Medstory的小型健康資訊初創公司。
在3月份時，
微軟宣佈了打算收購語音識別技術領先公司Tellme Networks的計劃，
該公司的技術可以協助微軟在其移動搜索服務中加上語音識別功能。
微軟自己也在研究開發關於圖片搜索、分類廣告和其他內容搜索的搜索引擎，
加上這些收購交易，
微軟的目的是在Google看似不可滲透的裝甲上找到突破口。
微軟首席軟體設計師Ray Ozzie在2月份的一次投資會議上說：
“在網路服務領域有很多商機。 那種搜索技術將首先被整合到MSN Health Fitness中，並最終整合到主要搜索服務中。”
微軟顯然還將尋找更多機會來完善其搜索引擎，
以說服搜索服務用戶訪問其網站而不是Google網站。
微軟線上服務集團公司董事Adam Sohn將這種戰略稱為搜索競爭中的“迂迴策略”。
Sohn說：
“開發垂直搜索的專業知識對我們來說非常重要。”
Google決不會坐以待斃。
它也一直在完善其搜索引擎，從產品定價資訊到新聞和博客文章，無所不包。
它花了16.5億美元的資金收購了最大的網路視頻搜索網站YouTube。
[[[[[[[[[
the greatly crazy Monster's offer
2[to] preclude or shut the door
'4[for]' ms or yahoo or e.t.c. ,
its the prelude
]]]]]]]]]
但是，雖然Google支配著核心搜索市場，仍有許多局部市場不在它控制之下。
這就是為什麼許多分析師認為Google在那些沒有既定領袖的專業市場上是否存在不足的原因。
儘管微軟花了很大的精力來參與部分構造檢索市場的競爭，
但是垂直搜索也許才是其戰略重點。
馬薩諸塞州Southborough市的搜索引擎優化廠商Stone Temple Consulting的創始人Eric Enge說：
“你已經找到了一種方法來改變遊戲規則。”
亟待微軟開發的局部市場還有很多。利用它雄厚的財力，
微軟可能會採取收購市場領袖廠商的方式去爭奪
職業求職、對比採購、分類廣告、旅遊資訊及其他局部市場的領導權。
Sterling Market Intelligence公司創始人Greg Sterling說：
“他們將去爭取那些他們認為自己可以進入並且奪取領導權的局部市場。”
從其最近的幾宗收購交易和5月18日宣佈打算斥資60億美元收購網路廣告巨人aQuantive來看，
微軟似乎打算不計任何代價與Google進行競爭。
它勢必要花大量的錢而且註定是一場持久戰。
但是財大氣粗的微軟擁有280億美元的現金流，
可能它也是屈指可數的幾家有資格與Google進行競爭的公司之一。
(責任編輯：胡祥寶)
[[.....]]
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