'' they admit to selling too soon '' + '' The name also helped the site vault ahead of famous names ''

[[[[[[[[[ 'the edittor notes : :::::

'the formula : the property + decent developement = resale $ucce$$ ,

'the formula : the property + decent developement = resale $ucce$$ ,

as that of any property in the real world

]]]]]]]]]]]]]]]]]]

http://www.domainnews.com/registries/1020070615/domains-of-the-day-making-money-from-domain-names/

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Domains Of The Day - making money from domain names
Filed under: Registries, Aftermarket, General

— David Goldstein at 10:50 am on Friday, June 15, 2007

Making a living from buying and selling domain names is becoming a
popular topic for the mainstream media. Recently Business 2.0 had an article
about Kevin Ham, and this week Business Week has an article on Andrew Miller and
Michael Zapolin who are buying generic domain names and building a business
around creating content, and then come visitors and money. They own 17 generic
domain names including chocolate.com, software.com and
relationship.com.
Domain names they’ve bought and sold include beer.com and
creditcards.com. Business Week says they bought beer.com “for $80,000 in 1998
and built an audience for the site by giving out free email addresses and having
fans rate different brews. Less than a year later, they sold it for $7 million
to Interbrew, a beer company. The pair then bought creditcards.com for $100,000
in 2003, created a comparison site for credit-card offers, and sold it to a
private equity buyer for $2.8 million in 2004. Now that it’s valued by some at
several hundred million dollars, they admit to selling too soon.”
The article
notes the “crux of the business is the domain name. Chocolate.com automatically
gets thousands of visitors a day who type the word “chocolate” into the address
line of their Web browser instead of a search site like Google. About one in six
Internet searchers never goes to a search site, opting instead for direct
navigation. The name also helped the site vault ahead of famous names like
Hershey’s and Godiva in Google searches.”
The value of the resold domain name
market “hit $700 million last year, about double the figure in 2005 and
quadruple the 2004 level” the article notes using figures from Sedo.

For the
full Business Week article, click here.
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