Synergy Between A Generic Domain & Keysword[Keyword] Based Search Engine Optimization Strategies

http://www.seobook.com/archives/002323.shtml
[[.....]]
[[[[[[[[[ 'the edittor notes : :::::
SEObook 's 1 of the top SEO experts ,
please dont
trust us , browse yourselves ,
trust your own eyes , ThANKye,2w
]]]]]]]]]]]]]]]]]]

Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies
Jun
28 [[2007]]

[[.....]]

Over time the role of the domain name as an SEO tool has changed,
but currently I think
they carry a lot of weight for the associated exact match search.
Depending on how they are leveraged going forward they may or may not
continue to be a strong signal of quality to search engines

Domain Names & Link Anchor Text

When I first got in the SEO game
a good domain name was valuable
because if you got the exact keywords you wanted to rank for in your name
it made it easier to get anchor text related to what you wanted to rank for.
For example,
being
seobook.com made it easier for me to rank for
seo book and seo.
That link still exists, but nowhere near as strongly or broadly as it once did.

[[.....]]

Domain Names in Action

As Google started getting more aggressive at filtering anchor text,
they started placing
more weight on the domain name if the domain name exactly matched the keyword search query.
They had to do this
because
they were filtering out too many brands for the search query attached to their brand.
Some examples of how this works:
At one point,
about 2 years back,
SeoBook.com stopped ranking for seo book
due to a wonky filter
that also prevented Paypal for ranking for their own name for a little bit.
A friend recently 301 redirected a scholarship site on a bad URL to College Scholarships.org.
The site's ranking for the exact phrase college scholarships went from 100+ to top 20 in Google.
But, it still is a long way from #1, and it still is at 100+ for college scholarship (singular). In competitive industries you need a lot of links to compete, and the redirect also caused the site to slip a bit for some of the other target keyword phrases that the site used to rank for.

When you launch a new site on a domain name like mykeywordphrase.com
and get it a few trusted links
it should
almost immediately rank for mykeywordphrase.

A friend launched Online Nursing Degrees.org about a week ago.
That site ranks #1 in Google
right now for those keywords ran together OnlineNursingDegrees.
That site also just ranked #118 in Google for the phrase Online Nursing Degrees.
As the site ages and gets more links it should be easier to rank for that exact phrase
(but that domain probably wouldn't help its rankings much for stuff like nurse degree).

My domain name SearchEngineHistory.com
ranked better than it should have
for the query search engine history
when its only real signs of trust were
age and domain name.
It was nowhere in the rankings for just about any other query.

[[.....]]

The search traffic trends are moving toward consolidating traffic
onto the largest high authority sites,
so
it probably is not a good idea to have 100 deep niche domain names like
OnlineNursingDegrees.org,
OnlineNurseDegrees.net,
OnlineNursingSchools.com,
OnlineLawDegrees.com,
OnlineParalegalDegrees.net etc
when
you can cover a lot of those topics with a singular broad domain
like
Online Degrees.org.
[[[[[[[[[ 'the edittor plugs in shamelessly ;--^),: :::::
the term
```` hair plantation """"" or
```` hair restoration """"" or
```` hairloss treatments """"" or
e.t.c.
's a subtopic o'[of]
```` hairy """"" or
```` to become hairy """"" e.t.c.
thence , our
Hairy may b[be] benefitted in the way just-above-mentionned by SEObook
]]]]]]]]]]]]]]]]]]

[[.....]]

For local businesses
a keyword matching domain might be
a way around paying to list
in all the regional directories and other related arbitrage plays
Domains that use familiar language and sound credible also have a
resonance
that helps build trust, make the information seem
more credible,
easier to link at,
easier to syndicate, and
easier to do business with.
It is hard to estimate the value of that
since much of it is indirect, and
few have measured the affect of domain name on linkability or clickability of a listing outside
of paid search arbitrage.
[[[[[[[[[ 'the edittor notes : :::::
````resonance""""" =
```` words of mouths """"" here
]]]]]]]]]]]]]]]]]]

Posted in: Q & A seo tips

by Aaron Wall

Your Thoughts?

June 28, 2007

comments

What about situations where the keywords are all there but in reverse order.
For example:
CamerasDigital.com or whatever? Would these domains work better with a hyphen?
Cameras-Digital.com
Hawaii SEO on June 29, 2007 04:28 AM

Yeah. I was always wondering about hyphens as well.
It is a sign
that domain name is not that expensive
and lower chance of having a good content on it
so
Google could count a less weight on it
but it is just my speculation.
Janusz on June 29, 2007 04:31 AM

I buy keyword domain names for creating quick niche sites
and they always rank quickly.
Number 1 in less than 24 hours was a standard assumption a while back
but
i think you are right in what you are saying.
My own methods are failing me slowly as Google home in on yet another loophole in their algo.
I have been penalised recently for anchor text so
I can confirm what you are saying is definately happening right now.
stu foster on June 29, 2007 04:49 AM

Whether or not a hyphenated name works in the engines
- have you ever tried
giving someone the URL over the phone?
Awful!
If its a Real Site, not just something spammy for the engines,
avoid hyphens,
citing the 'phone test'
Lea de Groot on June 29, 2007 06:14 AM

[[.....]]

How about del.icio.us? That ranks right?
I still default to using keyword laden domains for new or young sites
as
I have definitely seen
how much easier it is to get ranked in the short term.
[[.....]]
Aaron's domain seobook.com is a good balance between brand and keyword.
I doubt people are searching for "seo book" unless they already had heard the name.
But
the domain gives something noteworthy for others
because it stays in your head.
David Kubicka on June 29, 2007 01:11 PM

I still prefer to have an easy to remember and brandable domain name.
Even if I lose some SEO edge.
Hamlet Batista on June 29, 2007 03:43 PM

[[.....]]

domain names carries sooo much weight.
(too much weight)
Take a look at "image hosting"
Guess who is rank #1?
Not imageshack.us,
not flickr,
not photobucket.
I used to rank #2 (imagehosting.us) for "image hosting"
If Aaron had a different domain for the SEOBook,
he "probably" would not have #1 ranking for "SEO Book"
Maybe or maybe not.
That is how important domain name is to SEO.
Mike on June 30, 2007 12:45 AM

Strategic Keyphrase Location Based Top Level Properties are PriceLess.
Your Company is judged by your domain.
dashes hyphens only weakens your credibility.
Imagine
using a .us youll always be looking up at the stars
and wondering
how many people are going to the most credible domain.
or if that .com address is receiving your email
[[[[[[[[[e.t.c.]]]]]]]]]
by default.
.com is on the Iphone as a instant icon for linking
without typing in the .com.
A premium vertical Dot com represents prestige and
that you will most likely be around for a long time to com..
Not some late in the game flash in the pan-handler.
When business.com sells for 300-400 million
and dowjones or nytimes starts a whole new site
what is at the core of
what they are paying for.[[?]]
We will soon see portfolios of domains sell for billions
of dollars.
On your marks get set. Game over for most.
steven emery on June 30, 2007 01:41 AM

[[.....]]

some relevantest url : :
http://www.seobook.com/archives/001860.shtml
http://frankschilling.typepad.com/my_weblog/2007/03/the_house_alway.html

`` Alta Vista '' n[and] `` alta vista ''

http://www.seobook.com/archives/002323.shtml
My Dear Sir Aaron Wall says : :::::
>> SEO Question:
>> Do domain names play a role in SEO?
>> Do search engines understand that
>> the words are in the URL
>> even if they are ran together
>> without hyphens in between them?
ever since 199x ,
Alta Vista have since the very beginning understood the differrence between the terms
e.g.
`` Alta Vista '' this SE company n[and]
`` alta vista '' this dictionnary's word ,
e.t.c.
later
yahoo bought up Alta Vista ,
there4 ,
any1 still guestimate that yahoo not get this point ??
any1 still guestimate that google not get this point ??

update : :::::
my point's that : :
if ....
@-the-time-o'-submission-of-your-url-in2-google-etc
u submit
TheGoodsName.com rather than
thegoodsname.com ,
then ,
u'd[you-would] still b[be] worried that google couldnt get 'the idea ??
cheers2w , ThANKye

a generic domain should b[be] broad enough to allow 4[for] growth

http://www.articlevista.com/Article/Choosing-Search-Optimized-Domain-Names/63531
[[.....]]
All things considered what we are trying to achieve is a website domain name that
[[--]] adequately describes your product or service,
[[[[[[[[[ 'the edittor notes : :::::
if ....
any product or service or company
which-is-to-make-the-people-to-[re]become-hairy-or-to-look-hairy
's2look4[is-to-look-for] its best domain name ,
then ,
our Hairy may b[be] that best domain
]]]]]]]]]]]]]]]]]]
[[--]] is broad enough to allow for some growth and scope in product or service,
[[[[[[[[[ 'the edittor notes : :::::
the word ````hairy""""" is so broad enough , that ,
every1 who-cares-for-being-hairy-or-looking-like-hairy does also
care for their own beauty ,
i.e.
looking for other beauty-related products//services
]]]]]]]]]]]]]]]]]]
[[--]] is simple enough for a person to recall and contains your most important keywords/phrases.

[[.....]]

our Hairy e.t.c. 'r also the vintage domain properties

our
Hairy e.t.c. 'r also the [[grand-daddy's]] vintage domain properties ,
http://www.iwhois.com/index.php?domain=Hairy+&tld=com&lookup=Lookup&clean=1
>>>> Creation Date:
>>>> 01-jul-1996
there4 ,
reaping out all advantages outlined @ the section of this blog ,
```` [[generic]] domain like thy wife = olderGooder;--^) """""
http://gdoms.blogspot.com/search/label/domain%20like%20thy%20wife%20%3D%20olderGooder%3B--%5E%29
cheers2w

http://www.seobook.com/archives/002323.shtml

ShackPrices rebranding as Estately

http://blog.domaintools.com/2007/06/estately-vs-shackprices/
[[.....]]
Estately vs ShackPrices
[[[[[[[[[ 'the edittor notes : :::::
ShackPrices rebranding as Estately
]]]]]]]]]]]]]]]]]]
Submit to Digg.com!
June 29th, 2007 by Jay Westerdal
[[.....]]
The value of a good name is everything.
When I first met Galen Ward he told me he had started a small web 2.0 startup called Shack Prices.com.
My first thought was,
“What an Odd name, Does his company give prices for run down houses?”.
[[[[[[[[[ 'the edittor notes : :::::
ShackPrices gives the prices for [may_b-----nearly]all kinds of houses e.t.c.
]]]]]]]]]]]]]]]]]]
[[.....]]
The trouble with starting a Web 2.0 startup is that the technology should come first
but when it comes to a name or brand they should not settle for whatever is left unregistered.
I reviewed ShackPrices and I saw that the interface and functionality was very impressive.
Clearly this will be a good company but it is suffering from what us domainers call
“Web 2.0 Naming Disease”.
[[.....]]
Look at the case of Flickr.com. They choose a name that had a missing “E” and the owner of Flicker.com is now reporting that they receive 150K visitors a month now and they just turning down an offer for $700,000. Had Flickr been smart they could have bought the generic Flicker.com domain name for $15,000 to $25,000 a few years ago and now there is a auction that is exceeding $700,000.
[[.....]]
To replace ShackPrices, one of Galen’s choices was Estately.com.
The owner of the name only wanted a few thousand for the domain
and I told Galen that he was actually getting a
steal.
[[[[[[[[[
sorry , My Dear Sir Jay ,
@
http://dictionary.reference.com/search?r=2&q=estate-ly
dictionary.reference.com or dictionary.com the metacrawler-like dictionarysite
said
`` No results found for estately. ''
+
@
http://www.onelook.com/cgi-bin/cgiwrap/bware/dofindf.cgi?word=estately
onelook.com did also say
`` Sorry, no dictionaries indexed in the selected category contain the word estately ''
with 'the configuaration preset @ ```` Search all dictionaries """""
onelook.com's the even-more-metacrawler-like dictionarysite
]]]]]]]]]]]]]]]]]]
[[[[[[[[[ but ,
please dont get me wrong , my 3-penny's that : :::::
should such a ````Estately''''' term have commanded out such an eye-screaming 4-figures price ,
then ,
may b[be] i having n'o[no] need2suggest that : :
a 1word-the-dictionary's-word.com should also b[be] able2command
a correspondingly decent price
]]]]]]]]]]]]]]]]]]
A one word domain name that is short and sweet are a total steal
if you can get them for under $10,000.
Upon announcing the name change
this two man company has gotten calls from three VC firms.
The brand is everything,
as ShackPrices they had great technology but their name held them back.
Galen pointed out,
real estate professionals are hyper focused on reputation and
he was getting mixed reviews with the old name. The offline feedback that he was getting suggested people were either negatively polarized with the ShackPrices name or thought the name was fine.
Now the feedback is overwhelmingly positive.
[[[[[[[[[ ``Now'' with Estately this brand
]]]]]]]]]]]]]]]]]]
Great Brand plus Great Technology and I predict this will be a good thing.
Galen is lucky,
Aussie.com, recently completed the acquisition of the domain name Hot Property.com for $120,000.
I think the the Estately.com domain is a great brand
[[.....]]

`` for companies that spend millions on advertising already, they should seriously consider a nice generic domain ''

http://frankschilling.typepad.com/my_weblog/2007/03/web_20_sparkle_.html

[[.....]]

Yes I agree
for companies that spend millions on advertising already,
they should seriously consider a nice generic domain,

[[.....]]

Posted by: Salman April 11, 2007 at 04:42 PM

[[.....]]

`` only Madonna can afford this name[[Madonna.com]] ''

http://blog.hakia.com/?p=117
[[.....]]

Credibility Versus Popularity

June 29th, 2007 by Dr. Riza C Berkan, CEO

When we state that hakia is currently analyzing Web pages to rank them by semantic methods and credibility criteria, many people are asking,
what is “credibility” of a Web page, and
how can it better than “popularity''

In a nut-shell,
I can tell you right off the bat
that credibility is the real thing,
and popularity is an approximation (cheap immitation) for credibility.
Let’s walk through some cases to make this point clearer.

Case-1: Domain name
Let’s take the query “madonna”.
Obviously
the most credible site is
Madonna’s official Web site,
madonna.com.
Thanks to the fiercely competed market for Web names,
only Madonna can afford this name
Thus,
the very first criteria for credibility is the domain
and how well that domain is controlled.
For example,
domains like .mil, .gov are totally controlled for official announcements,
thus it is very unlikely to see junk content.

[[.....]]