my 3-penny 4[for]
http://www.seobook.com/archives/001860.shtml
`` Exact Match Domain Names in Google ''
[[.....]]
hi greetings ,
@ 'the very moment
hktime around 05:30 3th july 2007 , from
hk[hongkong] , @google ,
searchenginehistory.com's trick makes it again ,
@ #1 ,
even ranked on top o'[of] wikipedia
hktime around 05:30 3th july 2007
http://www.google.com/search?q=search+engine+history
.........
>> Resultaten 1 - 100 van circa 76.700.000 voor search engine history (0,16 seconden)
>>
>> Tip: Alleen in het Nederlands zoeken. U kunt uw zoektaal bepalen in Voorkeuren
>>
>> Search Engine History.com
>> A comprehensive overview of the history of search engine technology companies.
>> Read about search's origin in 1945 and innovation through 2007.
>> www.searchenginehistory.com/
>> - 97k - In cache - Gelijkwaardige pagina's - Noteren
>>
>> Search engine - Wikipedia, the free encyclopedia
>> a b "Internet History - Search Engines" (from Search Engine Watch),
>> Universiteit Leiden, Netherlands, September 2001, web: Leiden
>> U-Archie. ...
>> en.wikipedia.org/wiki/Search_engines
>> - 68k - In cache - Gelijkwaardige pagina's - Noteren
.........
2w.com on July 2, 2007 05:38 PM
[[.....]]
Monday, 2 July 2007
'the phone's test
http://www.seobook.com/archives/002323.shtml#22421
http://www.seobook.com/archives/002323.shtml
[[.....]]
Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies
Jun
28 [[2007]]
[[.....]]
Whether or not a hyphenated name works in the engines
- have you ever tried
giving someone the URL over the phone?
Awful!
If its a Real Site, not just something spammy for the engines,
avoid hyphens,
citing the 'phone test'
Lea de Groot on June 29, 2007 06:14 AM
[[.....]]
http://www.seobook.com/archives/002323.shtml
[[.....]]
Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies
Jun
28 [[2007]]
[[.....]]
Whether or not a hyphenated name works in the engines
- have you ever tried
giving someone the URL over the phone?
Awful!
If its a Real Site, not just something spammy for the engines,
avoid hyphens,
citing the 'phone test'
Lea de Groot on June 29, 2007 06:14 AM
[[.....]]
ynot2showOff[why-not-to-show-off] 2winCredibilities[to-win-credibilities] online
channel ,,:---->
b4 your competitors,
easy2winCredibilities,
easy4adEffectsLasting4ever,
easy4showOff,
first Impression
0
response
0
response
http://frankschilling.typepad.com/my_weblog/2007/03/the_house_alway.html
[[.....]]
March 23, 2007
The House Always Wins - SEM Arbitrage and Keyword Domain Names
[[.....]]
comments
[[.....]]
> the power of .com just reaffirmed to Jane Public that she had found the market leader.
That's the ingredient
that's still missing in the mindset of most companies doing business online.
You can have the slickest office or showroom, with the plushest furniture,
but none of that is visible online...
[[[[[[[[[ 'the edittor notes : :::::
your generic domain's your net slickest office or showroom
4u2[for-you-to] _____show-off _____
but ,
its[it's] 100.000% visible online
]]]]]]]]]]]]]]]]]]
... on the other hand,
the first thing that a site visitor is likely to see is your site's URL.
[[[[[[[[[ 'the edittor notes : :::::
its[it's] a kind o'[of] first impression ,
please take care o' t' first impression of yourselves ,
there's n'o[no] second [chance-o'-that-same] first-impression
]]]]]]]]]]]]]]]]]]
So in a field where 50 companies offer basically the same service,
owning the exact generic domain corresponding to that service
is like setting up business
at the heart
of the most prosperous district
of a real-world city.
C-R-E-D-I-B-I-L-I-T-Y.
It's a lovely word!
You can (perhaps, for a time) buy it
with millions in advertising dollars and huge extravagant campaigns, or
[[[[[[[[[ 'the edittor notes : :::::
all your $$$$ spent in advertising in tv e.t.c. ,
once-given-out , 'r all gone ,
with-out long lasting effect ,
n'o matter howexxxxtravagant those campaignes 'r
but ,
in contrast ,
each domain's 4[for] 99.999.999.999 years + over more,
indeed
indeep ,
each domain's 4[for] ever4ever
]]]]]]]]]]]]]]]]]]
you can outflank all your competitors, big or small,
by grabbing the mindshare of your visitors
even before they set a virtual foot on your site
by securing that perfect URL.
Once companies start to realise this en masse
as opposed to the current dawning realisation of a few earlyish adopters
this already crazy market is going to head for the skies.
***FS***
You get this.
Posted by: Edwin Hayward March 23, 2007 at 10:05 AM
[[.....]]
[[.....]]
March 23, 2007
The House Always Wins - SEM Arbitrage and Keyword Domain Names
[[.....]]
comments
[[.....]]
> the power of .com just reaffirmed to Jane Public that she had found the market leader.
That's the ingredient
that's still missing in the mindset of most companies doing business online.
You can have the slickest office or showroom, with the plushest furniture,
but none of that is visible online...
[[[[[[[[[ 'the edittor notes : :::::
your generic domain's your net slickest office or showroom
4u2[for-you-to] _____show-off _____
but ,
its[it's] 100.000% visible online
]]]]]]]]]]]]]]]]]]
... on the other hand,
the first thing that a site visitor is likely to see is your site's URL.
[[[[[[[[[ 'the edittor notes : :::::
its[it's] a kind o'[of] first impression ,
please take care o' t' first impression of yourselves ,
there's n'o[no] second [chance-o'-that-same] first-impression
]]]]]]]]]]]]]]]]]]
So in a field where 50 companies offer basically the same service,
owning the exact generic domain corresponding to that service
is like setting up business
at the heart
of the most prosperous district
of a real-world city.
C-R-E-D-I-B-I-L-I-T-Y.
It's a lovely word!
You can (perhaps, for a time) buy it
with millions in advertising dollars and huge extravagant campaigns, or
[[[[[[[[[ 'the edittor notes : :::::
all your $$$$ spent in advertising in tv e.t.c. ,
once-given-out , 'r all gone ,
with-out long lasting effect ,
n'o matter howexxxxtravagant those campaignes 'r
but ,
in contrast ,
each domain's 4[for] 99.999.999.999 years + over more,
indeed
indeep ,
each domain's 4[for] ever4ever
]]]]]]]]]]]]]]]]]]
you can outflank all your competitors, big or small,
by grabbing the mindshare of your visitors
even before they set a virtual foot on your site
by securing that perfect URL.
Once companies start to realise this en masse
as opposed to the current dawning realisation of a few earlyish adopters
this already crazy market is going to head for the skies.
***FS***
You get this.
Posted by: Edwin Hayward March 23, 2007 at 10:05 AM
[[.....]]
[']The House Always Wins - SEM Arbitrage and Keyword['s] Domain Names
channel ,,:---->
b4 your competitors,
easy2winCredibilities,
easy4adEffectsLasting4ever,
easy4arbitrage,
easy4higherCTR,
easy4payLess,
easy4showOff,
first Impression,
generic-domains-w/-low-traffics
0
response
0
response
http://frankschilling.typepad.com/my_weblog/2007/03/the_house_alway.html
[[[[[[[[[ 'the edittor notes : :::::
My Dear Sir Frank Schilling 's the legendary individual domainer ,
not just largest ,
he donated USD 50,000 to IAC ,
'the Internet Commerce Association ,
'the Association working for all domainers
http://frankschilling.com/
]]]]]]]]]]]]]]]]]]
[[.....]]
March 23, 2007
The House Always Wins - SEM Arbitrage and Keyword Domain Names
[[.....]]
Funny thing is,
a lot of poignant, generic .com names don't get very much
organic type-in-traffic each
(considering how meaningful they are).
Take a name like CrossStitchPatterns.com.
That name has enormous resonance.
While you and I may not be logging on anytime soon to seek out
Cross Stitch Patterns;
in the Month of February,
[[[[[[[[[2007]]]]]]]]]
9010 people searched for that phrase across Yahoo's network.
That's
more than 300 people a day seeking out that search phrase
at assorted third party search-pages powered by Yahoo
(and at Yahoo.com itself).
Compare that to the
4 unique type-in visits a day this name generated on its own.
Don't cry the blues for the name's owner.
4 consistent type-in visits each day on a generic name
like that is actually quite good.
These visits come for free, without referrer
-- based purely on type-in to the address bar
as a result of this name's meaning and resonance.
You can not get less visits to this name as none come via the search engine,
the only way is up.
So I searched "Cross Stitch Patterns" at the leading search engine
and noticed the paid search advertising on the right side.
These are advertisers
who want to buy traffic under the matching cross stitch key-phrase.
As I reviewed the URLs of the advertisers,
none of them contained "Cross Stitch Patterns" ..
we have michellesneedlecrafts, adventures-in-stitching but no exact match for the search string.
What do you suppose would happen
if I advertised my URL under the key-phrase that matches the name?
Well,
I tried it and
I found that because
my URL matched the key-phrase people were searching for,
I had to bid less for traffic.
People were more apt to click on a link
when it matched the URL..
and the power of .com just reaffirmed to Jane Public
that she had found the market leader.
The same psychology that
makes a great domain name get organic type-in visits,
helps the advertised URL to get the attention of the shopper in a search marketing setting.
It is difficult to change human behavior.
I went through this little dog and pony show to illustrate my belief
that
in a few years time
theworlds largest SEM, traffic arbitrageurs will be those
who own large portfolios of typein traffic domain names
with high Overture counts
(keyword apart).
Why?
Because
if
you get four organic visits across hundreds of thousands of domain names,
you will be in a far better position
than
a naked arbitrageur to take-on a few thousand arbitrage plays
paying
35cents at Google and selling to another market/advertiser for as low as
35.5 cents ..
The naked arbitrageur without the type in traffic domain portfolio has
no cash-flow driver to prime the pump and compete at lower margin levels.
It would drive them out.
Couple that lack of organic cash-flow with the fact that
the keyword-weight of high search-volume domain names will
always
help their owner to draw more clicks in an arbitrage setting
(and ultimately pay less for traffic
because
search algo's reward
sites drawing more clicks)
and you can see why I say; the house always wins.
Buy generic keyword domain names with type in traffic
(and high "apart" search counts,
cuz that's where the searches/people are)
and you 'become the house'.
Posted at 05:41 PM in Paid Search Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2287856/17150168
[[.....]]
Comments
[[.....]]
i'd rather have the .com's of course for the obvious reasons,
but i got in the game a bit late.
there's another reason to own exact match names
apart from arbitrage
- the same advantage they enjoy in adsense
will boost their performance in the organic search rankings
(more clicks for the same search ranking for anyone
doing development)
[[.....]]
***FS***
Ha ha .. glad to make you feel better about names without traffic.
I will say though..
If you have the correct order
"free psychic readings" as opposed to
"psychic readings free"
you will clearly do better..
the url has to match the user intent
as they typed the string.
That goes back to the human behavior part.
This goes for singulars and plurals too IMO.
Interesting color on the .org names.
I think
in a
com/org head to head arbitrage battle
com would win.
Org folks wouldn't convert as well
because they are looking for "freebie info."
I want people with wallets open.. so do advertisers
But still orgs may work better for religion/charity categories.
Posted by: Eric Shannon March 23, 2007 at 09:19 AM
> the power of .com just reaffirmed to Jane Public that she had found the market leader.
That's the ingredient
that's still missing in the mindset of most companies doing business online.
You can have the slickest office or showroom, with the plushest furniture,
but none of that is visible online...
[[[[[[[[[ 'the edittor notes : :::::
your generic domain's your net slickest office or showroom
4u2[for-you-to] _____show-off _____
but ,
its[it's] 100.000% visible online
]]]]]]]]]]]]]]]]]]
... on the other hand,
the first thing that a site visitor is likely to see is your site's URL.
[[[[[[[[[ 'the edittor notes : :::::
its[it's] a kind o'[of] first impression ,
please take care o' t' first impression of yourselves ,
there's n'o[no] second [chance-o'-that-same] first-impression
]]]]]]]]]]]]]]]]]]
So in a field where 50 companies offer basically the same service,
owning the exact generic domain corresponding to that service
is like setting up business
at the heart
of the most prosperous district
of a real-world city.
C-R-E-D-I-B-I-L-I-T-Y.
It's a lovely word!
You can (perhaps, for a time) buy it
with millions in advertising dollars and huge extravagant campaigns, or
[[[[[[[[[ 'the edittor notes : :::::
all your $$$$ spent in advertising in tv e.t.c. ,
once-given-out , 'r all gone ,
with-out long lasting effect ,
n'o matter howexxxxtravagant those campaignes 'r
but ,
in contrast ,
each domain's 4[for] 99.999.999.999 years + over more,
indeed
indeep ,
each domain's 4[for] ever4ever
]]]]]]]]]]]]]]]]]]
you can outflank all your competitors, big or small,
by grabbing the mindshare of your visitors
even before they set a virtual foot on your site
by securing that perfect URL.
Once companies start to realise this en masse
as opposed to the current dawning realisation of a few earlyish adopters
this already crazy market is going to head for the skies.
***FS***
You get this.
Posted by: Edwin Hayward March 23, 2007 at 10:05 AM
[[.....]]
[[[[[[[[[ 'the edittor notes : :::::
My Dear Sir Frank Schilling 's the legendary individual domainer ,
not just largest ,
he donated USD 50,000 to IAC ,
'the Internet Commerce Association ,
'the Association working for all domainers
http://frankschilling.com/
]]]]]]]]]]]]]]]]]]
[[.....]]
March 23, 2007
The House Always Wins - SEM Arbitrage and Keyword Domain Names
[[.....]]
Funny thing is,
a lot of poignant, generic .com names don't get very much
organic type-in-traffic each
(considering how meaningful they are).
Take a name like CrossStitchPatterns.com.
That name has enormous resonance.
While you and I may not be logging on anytime soon to seek out
Cross Stitch Patterns;
in the Month of February,
[[[[[[[[[2007]]]]]]]]]
9010 people searched for that phrase across Yahoo's network.
That's
more than 300 people a day seeking out that search phrase
at assorted third party search-pages powered by Yahoo
(and at Yahoo.com itself).
Compare that to the
4 unique type-in visits a day this name generated on its own.
Don't cry the blues for the name's owner.
4 consistent type-in visits each day on a generic name
like that is actually quite good.
These visits come for free, without referrer
-- based purely on type-in to the address bar
as a result of this name's meaning and resonance.
You can not get less visits to this name as none come via the search engine,
the only way is up.
So I searched "Cross Stitch Patterns" at the leading search engine
and noticed the paid search advertising on the right side.
These are advertisers
who want to buy traffic under the matching cross stitch key-phrase.
As I reviewed the URLs of the advertisers,
none of them contained "Cross Stitch Patterns" ..
we have michellesneedlecrafts, adventures-in-stitching but no exact match for the search string.
What do you suppose would happen
if I advertised my URL under the key-phrase that matches the name?
Well,
I tried it and
I found that because
my URL matched the key-phrase people were searching for,
I had to bid less for traffic.
People were more apt to click on a link
when it matched the URL..
and the power of .com just reaffirmed to Jane Public
that she had found the market leader.
The same psychology that
makes a great domain name get organic type-in visits,
helps the advertised URL to get the attention of the shopper in a search marketing setting.
It is difficult to change human behavior.
I went through this little dog and pony show to illustrate my belief
that
in a few years time
theworlds largest SEM, traffic arbitrageurs will be those
who own large portfolios of typein traffic domain names
with high Overture counts
(keyword apart).
Why?
Because
if
you get four organic visits across hundreds of thousands of domain names,
you will be in a far better position
than
a naked arbitrageur to take-on a few thousand arbitrage plays
paying
35cents at Google and selling to another market/advertiser for as low as
35.5 cents ..
The naked arbitrageur without the type in traffic domain portfolio has
no cash-flow driver to prime the pump and compete at lower margin levels.
It would drive them out.
Couple that lack of organic cash-flow with the fact that
the keyword-weight of high search-volume domain names will
always
help their owner to draw more clicks in an arbitrage setting
(and ultimately pay less for traffic
because
search algo's reward
sites drawing more clicks)
and you can see why I say; the house always wins.
Buy generic keyword domain names with type in traffic
(and high "apart" search counts,
cuz that's where the searches/people are)
and you 'become the house'.
Posted at 05:41 PM in Paid Search Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2287856/17150168
[[.....]]
Comments
[[.....]]
i'd rather have the .com's of course for the obvious reasons,
but i got in the game a bit late.
there's another reason to own exact match names
apart from arbitrage
- the same advantage they enjoy in adsense
will boost their performance in the organic search rankings
(more clicks for the same search ranking for anyone
doing development)
[[.....]]
***FS***
Ha ha .. glad to make you feel better about names without traffic.
I will say though..
If you have the correct order
"free psychic readings" as opposed to
"psychic readings free"
you will clearly do better..
the url has to match the user intent
as they typed the string.
That goes back to the human behavior part.
This goes for singulars and plurals too IMO.
Interesting color on the .org names.
I think
in a
com/org head to head arbitrage battle
com would win.
Org folks wouldn't convert as well
because they are looking for "freebie info."
I want people with wallets open.. so do advertisers
But still orgs may work better for religion/charity categories.
Posted by: Eric Shannon March 23, 2007 at 09:19 AM
> the power of .com just reaffirmed to Jane Public that she had found the market leader.
That's the ingredient
that's still missing in the mindset of most companies doing business online.
You can have the slickest office or showroom, with the plushest furniture,
but none of that is visible online...
[[[[[[[[[ 'the edittor notes : :::::
your generic domain's your net slickest office or showroom
4u2[for-you-to] _____show-off _____
but ,
its[it's] 100.000% visible online
]]]]]]]]]]]]]]]]]]
... on the other hand,
the first thing that a site visitor is likely to see is your site's URL.
[[[[[[[[[ 'the edittor notes : :::::
its[it's] a kind o'[of] first impression ,
please take care o' t' first impression of yourselves ,
there's n'o[no] second [chance-o'-that-same] first-impression
]]]]]]]]]]]]]]]]]]
So in a field where 50 companies offer basically the same service,
owning the exact generic domain corresponding to that service
is like setting up business
at the heart
of the most prosperous district
of a real-world city.
C-R-E-D-I-B-I-L-I-T-Y.
It's a lovely word!
You can (perhaps, for a time) buy it
with millions in advertising dollars and huge extravagant campaigns, or
[[[[[[[[[ 'the edittor notes : :::::
all your $$$$ spent in advertising in tv e.t.c. ,
once-given-out , 'r all gone ,
with-out long lasting effect ,
n'o matter howexxxxtravagant those campaignes 'r
but ,
in contrast ,
each domain's 4[for] 99.999.999.999 years + over more,
indeed
indeep ,
each domain's 4[for] ever4ever
]]]]]]]]]]]]]]]]]]
you can outflank all your competitors, big or small,
by grabbing the mindshare of your visitors
even before they set a virtual foot on your site
by securing that perfect URL.
Once companies start to realise this en masse
as opposed to the current dawning realisation of a few earlyish adopters
this already crazy market is going to head for the skies.
***FS***
You get this.
Posted by: Edwin Hayward March 23, 2007 at 10:05 AM
[[.....]]
Google wins because it 's[has] 'the super tech
http://www.seobook.com/archives/002323.shtml
[[.....]]
>> How about del.icio.us?
>> That ranks right?
[[.....]]
>> What does the word Google have to do with search,
>> or myspace with community site
[[.....]]
>> David Kubicka
>> on June 29, 2007 01:11 PM
'the edittor answers : :::::
------------------------------------------------------
.0.
``del.icio.us'' the domain name itself may b[be] described
as a kind o'[of] teaser ,
delicious.com's its real domain , or , @ least ,
its[it's] backed up by delicious.com ,
so ,
delicious does ``get it'' the gist of the domain game
------------------------------------------------------
.1.
Google wins
because
it 's[has] 'the overwhelmingly super tech ,
even microsoft , up2now , still cant beat google ,
o k , @ least in the area of search ,
------------------------------------------------------
.2.
youtube 's[was] bought up by google ,
because ,
it 's[has] the exxxxtra millions USD
burning away monthly ,
thence ,
it can offer the most
FREEest+convenientest image hosting
amongst all competitiors
------------------------------------------------------
.3.
``myspace'' this term's also
real very friendly 4[for] human memory ,
by the way ,
``myspace'' this term's also a kind o'[of] generic term ,
although not too generic
------------------------------------------------------
.4.
so ,
if ....
u have 1 of the resources mentionned just above ,
n[and] have the extra millions USD
2[to] burn-away
2do[to-do] the branding ,
then ,
u'r welcome2invent your own word 2b[to-be] your domain name ,
e.g. flickr e.t.c. ,;--^),
------------------------------------------------------
[[.....]]
>> How about del.icio.us?
>> That ranks right?
[[.....]]
>> What does the word Google have to do with search,
>> or myspace with community site
[[.....]]
>> David Kubicka
>> on June 29, 2007 01:11 PM
'the edittor answers : :::::
------------------------------------------------------
.0.
``del.icio.us'' the domain name itself may b[be] described
as a kind o'[of] teaser ,
delicious.com's its real domain , or , @ least ,
its[it's] backed up by delicious.com ,
so ,
delicious does ``get it'' the gist of the domain game
------------------------------------------------------
.1.
Google wins
because
it 's[has] 'the overwhelmingly super tech ,
even microsoft , up2now , still cant beat google ,
o k , @ least in the area of search ,
------------------------------------------------------
.2.
youtube 's[was] bought up by google ,
because ,
it 's[has] the exxxxtra millions USD
burning away monthly ,
thence ,
it can offer the most
FREEest+convenientest image hosting
amongst all competitiors
------------------------------------------------------
.3.
``myspace'' this term's also
real very friendly 4[for] human memory ,
by the way ,
``myspace'' this term's also a kind o'[of] generic term ,
although not too generic
------------------------------------------------------
.4.
so ,
if ....
u have 1 of the resources mentionned just above ,
n[and] have the extra millions USD
2[to] burn-away
2do[to-do] the branding ,
then ,
u'r welcome2invent your own word 2b[to-be] your domain name ,
e.g. flickr e.t.c. ,;--^),
------------------------------------------------------
the SEs 'r consolidating the traffics on2[onto] the largest high authority sites
http://www.seobook.com/archives/002323.shtml
[[[[[[[[[ 'the edittor notes ;--^),: :::::
SEObook's 1 of the toppest SEO experts
]]]]]]]]]]]]]]]]]]
[[.....]]
Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies
Jun 28 [[2007]]
[[.....]]
>> The search traffic trends are moving toward consolidating
>> traffic
>> onto the largest high authority sites,
>> so
>> it probably is not a good idea to have 100 deep niche domain names like
>> OnlineNursingDegrees.org,
>> OnlineNurseDegrees.net,
>> OnlineNursingSchools.com,
>> OnlineLawDegrees.com,
>> OnlineParalegalDegrees.net etc
>> when
>> you can cover a lot of those topics with a singular broad domain
>> like
>> Online Degrees.org.
[[[[[[[[[ 'the edittor plugs in shamelessly ;--^),: :::::
the term
```` hair plantation """"" or
```` hair restoration """"" or
```` hairloss treatments """"" or
e.t.c.
's a subtopic o'[of]
```` hairy """"" or
```` to become hairy """"" e.t.c.
thence , our
Hairy may b[be] benefitted in the way just-above-mentionned by SEObook
]]]]]]]]]]]]]]]]]]
[[.....]]
[[[[[[[[[ 'the edittor notes ;--^),: :::::
SEObook's 1 of the toppest SEO experts
]]]]]]]]]]]]]]]]]]
[[.....]]
Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies
Jun 28 [[2007]]
[[.....]]
>> The search traffic trends are moving toward consolidating
>> traffic
>> onto the largest high authority sites,
>> so
>> it probably is not a good idea to have 100 deep niche domain names like
>> OnlineNursingDegrees.org,
>> OnlineNurseDegrees.net,
>> OnlineNursingSchools.com,
>> OnlineLawDegrees.com,
>> OnlineParalegalDegrees.net etc
>> when
>> you can cover a lot of those topics with a singular broad domain
>> like
>> Online Degrees.org.
[[[[[[[[[ 'the edittor plugs in shamelessly ;--^),: :::::
the term
```` hair plantation """"" or
```` hair restoration """"" or
```` hairloss treatments """"" or
e.t.c.
's a subtopic o'[of]
```` hairy """"" or
```` to become hairy """"" e.t.c.
thence , our
Hairy may b[be] benefitted in the way just-above-mentionned by SEObook
]]]]]]]]]]]]]]]]]]
[[.....]]
Sunday, 1 July 2007
Synergy Between A Generic Domain & Keysword[Keyword] Based Search Engine Optimization Strategies
http://www.seobook.com/archives/002323.shtml
[[.....]]
[[[[[[[[[ 'the edittor notes : :::::
SEObook 's 1 of the top SEO experts ,
please dont
trust us , browse yourselves ,
trust your own eyes , ThANKye,2w
]]]]]]]]]]]]]]]]]]
Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies
Jun
28 [[2007]]
[[.....]]
Over time the role of the domain name as an SEO tool has changed,
but currently I think
they carry a lot of weight for the associated exact match search.
Depending on how they are leveraged going forward they may or may not
continue to be a strong signal of quality to search engines
Domain Names & Link Anchor Text
When I first got in the SEO game
a good domain name was valuable
because if you got the exact keywords you wanted to rank for in your name
it made it easier to get anchor text related to what you wanted to rank for.
For example,
being
seobook.com made it easier for me to rank for
seo book and seo.
That link still exists, but nowhere near as strongly or broadly as it once did.
[[.....]]
Domain Names in Action
As Google started getting more aggressive at filtering anchor text,
they started placing
more weight on the domain name if the domain name exactly matched the keyword search query.
They had to do this
because
they were filtering out too many brands for the search query attached to their brand.
Some examples of how this works:
At one point,
about 2 years back,
SeoBook.com stopped ranking for seo book
due to a wonky filter
that also prevented Paypal for ranking for their own name for a little bit.
A friend recently 301 redirected a scholarship site on a bad URL to College Scholarships.org.
The site's ranking for the exact phrase college scholarships went from 100+ to top 20 in Google.
But, it still is a long way from #1, and it still is at 100+ for college scholarship (singular). In competitive industries you need a lot of links to compete, and the redirect also caused the site to slip a bit for some of the other target keyword phrases that the site used to rank for.
When you launch a new site on a domain name like mykeywordphrase.com
and get it a few trusted links
it should
almost immediately rank for mykeywordphrase.
A friend launched Online Nursing Degrees.org about a week ago.
That site ranks #1 in Google
right now for those keywords ran together OnlineNursingDegrees.
That site also just ranked #118 in Google for the phrase Online Nursing Degrees.
As the site ages and gets more links it should be easier to rank for that exact phrase
(but that domain probably wouldn't help its rankings much for stuff like nurse degree).
My domain name SearchEngineHistory.com
ranked better than it should have
for the query search engine history
when its only real signs of trust were
age and domain name.
It was nowhere in the rankings for just about any other query.
[[.....]]
The search traffic trends are moving toward consolidating traffic
onto the largest high authority sites,
so
it probably is not a good idea to have 100 deep niche domain names like
OnlineNursingDegrees.org,
OnlineNurseDegrees.net,
OnlineNursingSchools.com,
OnlineLawDegrees.com,
OnlineParalegalDegrees.net etc
when
you can cover a lot of those topics with a singular broad domain
like
Online Degrees.org.
[[[[[[[[[ 'the edittor plugs in shamelessly ;--^),: :::::
the term
```` hair plantation """"" or
```` hair restoration """"" or
```` hairloss treatments """"" or
e.t.c.
's a subtopic o'[of]
```` hairy """"" or
```` to become hairy """"" e.t.c.
thence , our
Hairy may b[be] benefitted in the way just-above-mentionned by SEObook
]]]]]]]]]]]]]]]]]]
[[.....]]
For local businesses
a keyword matching domain might be
a way around paying to list
in all the regional directories and other related arbitrage plays
Domains that use familiar language and sound credible also have a
resonance
that helps build trust, make the information seem
more credible,
easier to link at,
easier to syndicate, and
easier to do business with.
It is hard to estimate the value of that
since much of it is indirect, and
few have measured the affect of domain name on linkability or clickability of a listing outside
of paid search arbitrage.
[[[[[[[[[ 'the edittor notes : :::::
````resonance""""" =
```` words of mouths """"" here
]]]]]]]]]]]]]]]]]]
Posted in: Q & A seo tips
by Aaron Wall
Your Thoughts?
June 28, 2007
comments
What about situations where the keywords are all there but in reverse order.
For example:
CamerasDigital.com or whatever? Would these domains work better with a hyphen?
Cameras-Digital.com
Hawaii SEO on June 29, 2007 04:28 AM
Yeah. I was always wondering about hyphens as well.
It is a sign
that domain name is not that expensive
and lower chance of having a good content on it
so
Google could count a less weight on it
but it is just my speculation.
Janusz on June 29, 2007 04:31 AM
I buy keyword domain names for creating quick niche sites
and they always rank quickly.
Number 1 in less than 24 hours was a standard assumption a while back
but
i think you are right in what you are saying.
My own methods are failing me slowly as Google home in on yet another loophole in their algo.
I have been penalised recently for anchor text so
I can confirm what you are saying is definately happening right now.
stu foster on June 29, 2007 04:49 AM
Whether or not a hyphenated name works in the engines
- have you ever tried
giving someone the URL over the phone?
Awful!
If its a Real Site, not just something spammy for the engines,
avoid hyphens,
citing the 'phone test'
Lea de Groot on June 29, 2007 06:14 AM
[[.....]]
How about del.icio.us? That ranks right?
I still default to using keyword laden domains for new or young sites
as
I have definitely seen
how much easier it is to get ranked in the short term.
[[.....]]
Aaron's domain seobook.com is a good balance between brand and keyword.
I doubt people are searching for "seo book" unless they already had heard the name.
But
the domain gives something noteworthy for others
because it stays in your head.
David Kubicka on June 29, 2007 01:11 PM
I still prefer to have an easy to remember and brandable domain name.
Even if I lose some SEO edge.
Hamlet Batista on June 29, 2007 03:43 PM
[[.....]]
domain names carries sooo much weight.
(too much weight)
Take a look at "image hosting"
Guess who is rank #1?
Not imageshack.us,
not flickr,
not photobucket.
I used to rank #2 (imagehosting.us) for "image hosting"
If Aaron had a different domain for the SEOBook,
he "probably" would not have #1 ranking for "SEO Book"
Maybe or maybe not.
That is how important domain name is to SEO.
Mike on June 30, 2007 12:45 AM
Strategic Keyphrase Location Based Top Level Properties are PriceLess.
Your Company is judged by your domain.
dashes hyphens only weakens your credibility.
Imagine
using a .us youll always be looking up at the stars
and wondering
how many people are going to the most credible domain.
or if that .com address is receiving your email
[[[[[[[[[e.t.c.]]]]]]]]]
by default.
.com is on the Iphone as a instant icon for linking
without typing in the .com.
A premium vertical Dot com represents prestige and
that you will most likely be around for a long time to com..
Not some late in the game flash in the pan-handler.
When business.com sells for 300-400 million
and dowjones or nytimes starts a whole new site
what is at the core of
what they are paying for.[[?]]
We will soon see portfolios of domains sell for billions
of dollars.
On your marks get set. Game over for most.
steven emery on June 30, 2007 01:41 AM
[[.....]]
some relevantest url : :
http://www.seobook.com/archives/001860.shtml
http://frankschilling.typepad.com/my_weblog/2007/03/the_house_alway.html
[[.....]]
[[[[[[[[[ 'the edittor notes : :::::
SEObook 's 1 of the top SEO experts ,
please dont
trust us , browse yourselves ,
trust your own eyes , ThANKye,2w
]]]]]]]]]]]]]]]]]]
Synergy Between Domain Names & Keyword Based Search Engine Optimization Strategies
Jun
28 [[2007]]
[[.....]]
Over time the role of the domain name as an SEO tool has changed,
but currently I think
they carry a lot of weight for the associated exact match search.
Depending on how they are leveraged going forward they may or may not
continue to be a strong signal of quality to search engines
Domain Names & Link Anchor Text
When I first got in the SEO game
a good domain name was valuable
because if you got the exact keywords you wanted to rank for in your name
it made it easier to get anchor text related to what you wanted to rank for.
For example,
being
seobook.com made it easier for me to rank for
seo book and seo.
That link still exists, but nowhere near as strongly or broadly as it once did.
[[.....]]
Domain Names in Action
As Google started getting more aggressive at filtering anchor text,
they started placing
more weight on the domain name if the domain name exactly matched the keyword search query.
They had to do this
because
they were filtering out too many brands for the search query attached to their brand.
Some examples of how this works:
At one point,
about 2 years back,
SeoBook.com stopped ranking for seo book
due to a wonky filter
that also prevented Paypal for ranking for their own name for a little bit.
A friend recently 301 redirected a scholarship site on a bad URL to College Scholarships.org.
The site's ranking for the exact phrase college scholarships went from 100+ to top 20 in Google.
But, it still is a long way from #1, and it still is at 100+ for college scholarship (singular). In competitive industries you need a lot of links to compete, and the redirect also caused the site to slip a bit for some of the other target keyword phrases that the site used to rank for.
When you launch a new site on a domain name like mykeywordphrase.com
and get it a few trusted links
it should
almost immediately rank for mykeywordphrase.
A friend launched Online Nursing Degrees.org about a week ago.
That site ranks #1 in Google
right now for those keywords ran together OnlineNursingDegrees.
That site also just ranked #118 in Google for the phrase Online Nursing Degrees.
As the site ages and gets more links it should be easier to rank for that exact phrase
(but that domain probably wouldn't help its rankings much for stuff like nurse degree).
My domain name SearchEngineHistory.com
ranked better than it should have
for the query search engine history
when its only real signs of trust were
age and domain name.
It was nowhere in the rankings for just about any other query.
[[.....]]
The search traffic trends are moving toward consolidating traffic
onto the largest high authority sites,
so
it probably is not a good idea to have 100 deep niche domain names like
OnlineNursingDegrees.org,
OnlineNurseDegrees.net,
OnlineNursingSchools.com,
OnlineLawDegrees.com,
OnlineParalegalDegrees.net etc
when
you can cover a lot of those topics with a singular broad domain
like
Online Degrees.org.
[[[[[[[[[ 'the edittor plugs in shamelessly ;--^),: :::::
the term
```` hair plantation """"" or
```` hair restoration """"" or
```` hairloss treatments """"" or
e.t.c.
's a subtopic o'[of]
```` hairy """"" or
```` to become hairy """"" e.t.c.
thence , our
Hairy may b[be] benefitted in the way just-above-mentionned by SEObook
]]]]]]]]]]]]]]]]]]
[[.....]]
For local businesses
a keyword matching domain might be
a way around paying to list
in all the regional directories and other related arbitrage plays
Domains that use familiar language and sound credible also have a
resonance
that helps build trust, make the information seem
more credible,
easier to link at,
easier to syndicate, and
easier to do business with.
It is hard to estimate the value of that
since much of it is indirect, and
few have measured the affect of domain name on linkability or clickability of a listing outside
of paid search arbitrage.
[[[[[[[[[ 'the edittor notes : :::::
````resonance""""" =
```` words of mouths """"" here
]]]]]]]]]]]]]]]]]]
Posted in: Q & A seo tips
by Aaron Wall
Your Thoughts?
June 28, 2007
comments
What about situations where the keywords are all there but in reverse order.
For example:
CamerasDigital.com or whatever? Would these domains work better with a hyphen?
Cameras-Digital.com
Hawaii SEO on June 29, 2007 04:28 AM
Yeah. I was always wondering about hyphens as well.
It is a sign
that domain name is not that expensive
and lower chance of having a good content on it
so
Google could count a less weight on it
but it is just my speculation.
Janusz on June 29, 2007 04:31 AM
I buy keyword domain names for creating quick niche sites
and they always rank quickly.
Number 1 in less than 24 hours was a standard assumption a while back
but
i think you are right in what you are saying.
My own methods are failing me slowly as Google home in on yet another loophole in their algo.
I have been penalised recently for anchor text so
I can confirm what you are saying is definately happening right now.
stu foster on June 29, 2007 04:49 AM
Whether or not a hyphenated name works in the engines
- have you ever tried
giving someone the URL over the phone?
Awful!
If its a Real Site, not just something spammy for the engines,
avoid hyphens,
citing the 'phone test'
Lea de Groot on June 29, 2007 06:14 AM
[[.....]]
How about del.icio.us? That ranks right?
I still default to using keyword laden domains for new or young sites
as
I have definitely seen
how much easier it is to get ranked in the short term.
[[.....]]
Aaron's domain seobook.com is a good balance between brand and keyword.
I doubt people are searching for "seo book" unless they already had heard the name.
But
the domain gives something noteworthy for others
because it stays in your head.
David Kubicka on June 29, 2007 01:11 PM
I still prefer to have an easy to remember and brandable domain name.
Even if I lose some SEO edge.
Hamlet Batista on June 29, 2007 03:43 PM
[[.....]]
domain names carries sooo much weight.
(too much weight)
Take a look at "image hosting"
Guess who is rank #1?
Not imageshack.us,
not flickr,
not photobucket.
I used to rank #2 (imagehosting.us) for "image hosting"
If Aaron had a different domain for the SEOBook,
he "probably" would not have #1 ranking for "SEO Book"
Maybe or maybe not.
That is how important domain name is to SEO.
Mike on June 30, 2007 12:45 AM
Strategic Keyphrase Location Based Top Level Properties are PriceLess.
Your Company is judged by your domain.
dashes hyphens only weakens your credibility.
Imagine
using a .us youll always be looking up at the stars
and wondering
how many people are going to the most credible domain.
or if that .com address is receiving your email
[[[[[[[[[e.t.c.]]]]]]]]]
by default.
.com is on the Iphone as a instant icon for linking
without typing in the .com.
A premium vertical Dot com represents prestige and
that you will most likely be around for a long time to com..
Not some late in the game flash in the pan-handler.
When business.com sells for 300-400 million
and dowjones or nytimes starts a whole new site
what is at the core of
what they are paying for.[[?]]
We will soon see portfolios of domains sell for billions
of dollars.
On your marks get set. Game over for most.
steven emery on June 30, 2007 01:41 AM
[[.....]]
some relevantest url : :
http://www.seobook.com/archives/001860.shtml
http://frankschilling.typepad.com/my_weblog/2007/03/the_house_alway.html
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