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May 02, 2007
The Power of .COM branding
Sahar writes:
"This last weekend I took the family and went weightless with Zero Gravity
Corp (http://www.gozerog.com/ ), it was a
unique experience to say the least. Talking to another attendee about trip
ideas, I mentioned I want to go dolphin swimming. This other person, a wealthy
individual in the textile industry, said he went once and had a blast. I
asked him where can I find more information and he said "Just go to
Dolphins.com, they list a bunch of them including reviews".
So today, went online, checked out Dolphins.com, and it is a PPC page.
I'm sure he meant another site but he could only remember the generic version of
that site, the IDEA of what the site was about, rather then the site name
itself.
Even if your brand is a distinctive brand (ebay, Microsoft, Versign) )
this illustrates the power of owning the generic versions that represent your
industry."
***FS*** This same scene plays out millions and millions of times each day.
It's hard to undo the trillion+ in collective branding that makes .com the global juggernaut it is.
Posted at 04:03 PM in Domain Names (Domains) Permalink
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